Selected Homme is all about premium fabrics and classic styling with a strong focus on quality. The brand offers a subtle and interesting addition to the premium men’s wear segment with its impeccable tailoring. The collection compliments the modern lifestyle and seamlessly adapts to the fashion preferences of young as well as mature men.
Core Target Group
Selected Homme’s collection appeals to fashion conscious men who have a keen sense of their personal style.
Core Product Categories
The brand’s men’s wear range encompasses a wide range of outerwear, blazers, cardigans, jumpers, tailoring, shirts, t-shirts, pants, shoes, jeans, shorts, sweatshirts, undergarments and accessories.
Nominated Occasion Wear Collection
Paying homage to great craftsmanship, ‘Identity’, the brand’s latest occasion wear collection centres around classic tailoring and offers a great selection of versatile wardrobe staples with a comfortable yet contemporary fit. Incorporating upgraded textures, high-count yarns and refined wool fabrics, the collection’s garments have been infused with an element of luxury, challenging the crisp, cool autumn breeze. Turning to classic camel and bottle green for a lasting palette, all the while introducing a large-scale Prince of Wales check, every piece is surely a fail-safe investment.
Design Aesthetics and Details
Selected Homme believes in minimal design and aesthetics. However, the interpretations always succeed in delivering to the expectations of the modern man. Fabrics are ultra luxe spanning from woolrich, fine linen, premium cotton to wool polyester blends. Colours range prominently from black, grey, blue, beige, brown to indigo, wine and olive. Discharge prints, collar tapes, metal buttons and trim tapes are some of the most used embellishments.
Reasons for Creating the Collection and Overall Expectations
The ‘Identity’ collection is an attempt to reflect the contemporary way of living of the modern man. The line offers an ease into the ritual of getting dressed. Committed to create essentials for everyday line-up, the ‘Identity’ collection seamlessly adapts to everyday wear of the Selected man.
Several A-list celebrities have sported garments from this collection which has garnered a lot of PR coverage.
Apart from this, the brand is relying on print advertisements and mall brandings. A digital campaign has also been planned to ensure communication on social media and with the online partners.
Selected is looking forward to expand the business for Selected Homme in India. Globally, the brand has seen a very promising growth and hopes to replicate the same here. For the coming year, it has planned to add around 15 shopfronts in multiple markets. Selected Homme is already available for online shopping at leading fashion online portals like
Jabong and Myntra.