Se­lected Homme

Business of Fashion - - Contents -

Se­lected Homme is all about pre­mium fab­rics and clas­sic styling with a strong fo­cus on qual­ity. The brand of­fers a sub­tle and in­ter­est­ing ad­di­tion to the pre­mium men’s wear seg­ment with its im­pec­ca­ble tai­lor­ing. The col­lec­tion com­pli­ments the mod­ern life­style and seam­lessly adapts to the fash­ion pref­er­ences of young as well as ma­ture men.

Core Tar­get Group

Se­lected Homme’s col­lec­tion ap­peals to fash­ion con­scious men who have a keen sense of their per­sonal style.

Core Prod­uct Cat­e­gories

The brand’s men’s wear range en­com­passes a wide range of out­er­wear, blaz­ers, cardi­gans, jumpers, tai­lor­ing, shirts, t-shirts, pants, shoes, jeans, shorts, sweat­shirts, un­der­gar­ments and ac­ces­sories.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion

Pay­ing homage to great crafts­man­ship, ‘Iden­tity’, the brand’s lat­est oc­ca­sion wear col­lec­tion cen­tres around clas­sic tai­lor­ing and of­fers a great se­lec­tion of ver­sa­tile wardrobe sta­ples with a com­fort­able yet con­tem­po­rary fit. In­cor­po­rat­ing up­graded tex­tures, high-count yarns and re­fined wool fab­rics, the col­lec­tion’s gar­ments have been in­fused with an el­e­ment of lux­ury, chal­leng­ing the crisp, cool au­tumn breeze. Turn­ing to clas­sic camel and bot­tle green for a lasting palette, all the while in­tro­duc­ing a large-scale Prince of Wales check, ev­ery piece is surely a fail-safe in­vest­ment.

De­sign Aes­thet­ics and Details

Se­lected Homme be­lieves in min­i­mal de­sign and aes­thet­ics. How­ever, the in­ter­pre­ta­tions al­ways suc­ceed in de­liv­er­ing to the ex­pec­ta­tions of the mod­ern man. Fab­rics are ul­tra luxe span­ning from wool­rich, fine linen, pre­mium cot­ton to wool polyester blends. Colours range promi­nently from black, grey, blue, beige, brown to indigo, wine and olive. Dis­charge prints, col­lar tapes, metal but­tons and trim tapes are some of the most used em­bel­lish­ments.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tions

The ‘Iden­tity’ col­lec­tion is an at­tempt to re­flect the con­tem­po­rary way of liv­ing of the mod­ern man. The line of­fers an ease into the rit­ual of get­ting dressed. Com­mit­ted to cre­ate es­sen­tials for ev­ery­day line-up, the ‘Iden­tity’ col­lec­tion seam­lessly adapts to ev­ery­day wear of the Se­lected man.

Pro­mo­tion Plans

Sev­eral A-list celebri­ties have sported gar­ments from this col­lec­tion which has gar­nered a lot of PR cover­age.

Apart from this, the brand is re­ly­ing on print ad­ver­tise­ments and mall brand­ings. A dig­i­tal cam­paign has also been planned to en­sure com­mu­ni­ca­tion on so­cial me­dia and with the on­line part­ners.

Ex­pan­sion Plans

Se­lected is look­ing for­ward to ex­pand the busi­ness for Se­lected Homme in In­dia. Glob­ally, the brand has seen a very promising growth and hopes to repli­cate the same here. For the com­ing year, it has planned to add around 15 shopfronts in mul­ti­ple mar­kets. Se­lected Homme is al­ready avail­able for on­line shop­ping at lead­ing fash­ion on­line por­tals like

Jabong and Myn­tra.

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