The label Chaitali Biplab believes that nothing is backdated if the application is proper and interesting. Being inspired by natural fibre and the kaleidoscopic heritage of Indian arts, crafts and cultures, the brand loves to create proper balancing outfits. Balancing may be in colour, texture and overall aesthetics or in terms of silhouettes along with a lot of innovative surface ornamentation like embroidery, prints, etc. Each outfit tailored by the label reflects a particular mood/purpose and the label has today become synonymous with timeless wear where luxury blends with comfort.
Core Target Group
The products of the label enjoy outstanding popularity among women between the age bracket of 20-40 years. The core target audience comprises working women who are highly fashionable yet can’t carry overdone designs and heavy weighty clothes. It is the perfect bet for women who prefer a hint of the Indian smell and heritage in their collection albeit with keen sensitivity towards cost effectiveness.
Core Product Categories
Chaitali Biplab’s core product basket encompasses a variety of salwar suits, exclusive anarkalis, evergreen kurtis, dresses, jackets, decorative trousers and palazzos, lehenga cholis, sarees, blouses, gowns and capes, shawl, etc. Every product bearing the Chaitali Biplab stamp features a balance between natural and manmade fibres with intricate craftsmanship and high quality of finishes.
Nominated Festive Collection and it’s Core Theme
‘Enjoy with the Indian Times’, as the collection is called, was launched to meet the demand of occasion wear inspired by Indian traditions. The line was designed with fashion sensibilities that consumers can relate to their own cultures.
Design Aesthetics and Details
The entire collection exudes simplicity, creative embellishments on basic silhouettes that are easy to carry and handle. The fabrics used in the collection include viscose, Indian handloom textiles, cotton, silk, net and various other kinds of blended fabrics. Colour wise, ‘Enjoy with the Indian Times’ features gold, mustard yellow, orange along with various shades of red, pink, purple, etc. The entire collection also features authentic prints, creative surface ornamentations, rich embroidery, zari kantha, parsi and intricate patch work.
Forthcoming Autumn/Winter Collection
The brand’s Autumn/Winter 2017-18 collection features extensive use of khadi, velvet, wool, silk, tassar, and various types of nets along with types of blended fabrics. Colour shades like black, shades of blue, wine shades, pomegranate red, violet, purple, etc., are also heavily featured in the collection.
As of now, the brand is banking on both digital, electronic and print media campaigns to promote its collection.