Chaitali Biplab

Business of Fashion - - Contents -

The la­bel Chaitali Biplab be­lieves that noth­ing is back­dated if the ap­pli­ca­tion is proper and in­ter­est­ing. Be­ing in­spired by nat­u­ral fi­bre and the kalei­do­scopic her­itage of In­dian arts, crafts and cul­tures, the brand loves to cre­ate proper bal­anc­ing out­fits. Bal­anc­ing may be in colour, tex­ture and over­all aes­thet­ics or in terms of sil­hou­ettes along with a lot of in­no­va­tive sur­face or­na­men­ta­tion like em­broi­dery, prints, etc. Each out­fit tai­lored by the la­bel re­flects a par­tic­u­lar mood/pur­pose and the la­bel has to­day be­come syn­ony­mous with time­less wear where lux­ury blends with com­fort.

Core Tar­get Group

The prod­ucts of the la­bel en­joy out­stand­ing pop­u­lar­ity among women be­tween the age bracket of 20-40 years. The core tar­get au­di­ence com­prises work­ing women who are highly fashionable yet can’t carry over­done de­signs and heavy weighty clothes. It is the per­fect bet for women who pre­fer a hint of the In­dian smell and her­itage in their col­lec­tion al­beit with keen sen­si­tiv­ity to­wards cost ef­fec­tive­ness.

Core Prod­uct Cat­e­gories

Chaitali Biplab’s core prod­uct bas­ket en­com­passes a va­ri­ety of sal­war suits, ex­clu­sive anarkalis, ever­green kur­tis, dresses, jack­ets, dec­o­ra­tive trousers and palaz­zos, lehenga cho­lis, sa­rees, blouses, gowns and capes, shawl, etc. Ev­ery prod­uct bear­ing the Chaitali Biplab stamp fea­tures a bal­ance be­tween nat­u­ral and man­made fi­bres with in­tri­cate crafts­man­ship and high qual­ity of fin­ishes.

Nom­i­nated Festive Col­lec­tion and it’s Core Theme

‘En­joy with the In­dian Times’, as the col­lec­tion is called, was launched to meet the de­mand of oc­ca­sion wear in­spired by In­dian tra­di­tions. The line was de­signed with fash­ion sen­si­bil­i­ties that con­sumers can re­late to their own cul­tures.

De­sign Aes­thet­ics and Details

The en­tire col­lec­tion ex­udes sim­plic­ity, cre­ative em­bel­lish­ments on ba­sic sil­hou­ettes that are easy to carry and han­dle. The fab­rics used in the col­lec­tion in­clude vis­cose, In­dian hand­loom tex­tiles, cot­ton, silk, net and var­i­ous other kinds of blended fab­rics. Colour wise, ‘En­joy with the In­dian Times’ fea­tures gold, mus­tard yel­low, or­ange along with var­i­ous shades of red, pink, pur­ple, etc. The en­tire col­lec­tion also fea­tures au­then­tic prints, cre­ative sur­face or­na­men­ta­tions, rich em­broi­dery, zari kan­tha, parsi and in­tri­cate patch work.

Forth­com­ing Au­tumn/Win­ter Col­lec­tion

The brand’s Au­tumn/Win­ter 2017-18 col­lec­tion fea­tures ex­ten­sive use of khadi, vel­vet, wool, silk, tas­sar, and var­i­ous types of nets along with types of blended fab­rics. Colour shades like black, shades of blue, wine shades, pome­gran­ate red, vi­o­let, pur­ple, etc., are also heav­ily fea­tured in the col­lec­tion.

Pro­mo­tion Plans

As of now, the brand is bank­ing on both dig­i­tal, elec­tronic and print me­dia cam­paigns to pro­mote its col­lec­tion.

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