Kalki is an ethnic couture brand that keeps pace with the changing trends in the fashion circuit. Staying true to its unique promise of premium and wearable fashion, Kalki unveils fresh collections and all-new designs throughout the fashion calendar. The brand’s prime focus is to roll out traditional outfits with a modern touch that potentially appeals to everyone’s taste and style. Kalki’s designers are dedicated to weave out a melange of outfits along with a huge array of playful colours that gives women a plethora of options to choose from.
Core Target Group
Kalki caters to women from all walks of life. The brand’s primary target group starts from 18 to 65 years of age.
Core Product Categories
Variety is the brand’s USP and Kalki offers a wide collection of heavy bridal lehengas that have intricate embroidery, Indo-western gowns for those who love to keep it minimal, pret styles for everyday affair and ethnic sarees for ladies who love to go completely traditional.
Nominated Occasion Wear Collection and it’s Theme
The brand releases its annual couture collection every year known as the ‘Bride and Baraat’ collection which comprises of breath taking silhouettes and patterns along with a range of fresh colours. Apart from that, Kalki’s designers create outfits that are based on different festivals giving its client base enough options to choose from.
The ‘Bride and Baraat’ collection constitutes of exclusive wedding couture and Indo-western styles that are unique and truly out of the world.
Design Aesthetic and Details
The brand’s designers work round the clock to ensure that every outfit is unmatched in terms of style, comfort and quality. The collection features the latest trends and are adorned with intricate embellishments in terms of tassels, brocade centric designs, 3D floral embroidery, pearls, etc. Intricate embroidery is another key feature along with the special colour palettes that help uplift the Indian skin tone. Hues like pastels, rose quartz, teal and mutated greys are the highlight of the collection.
Reasons for Creating the Collection and Overall Expectations
The sole aim of the brand is to assist Indian women with the right kind of outfits for every occasion. The ‘Bride and Baraat’ collection is specially crafted for women who want to make a difference with their sense of style and look stunning wherever they go.
Forthcoming Fall/Winter Collection
For the upcoming season, the brand plans to introduce bridal and pret outfits in fabrics like silk and velvet with appealing embroidery work and deeper toned colours such as teal, maroon and burgundy.