Kalki Fash­ion

Business of Fashion - - Contents -

Kalki is an eth­nic cou­ture brand that keeps pace with the chang­ing trends in the fash­ion cir­cuit. Stay­ing true to its unique prom­ise of pre­mium and wear­able fash­ion, Kalki un­veils fresh col­lec­tions and all-new de­signs through­out the fash­ion cal­en­dar. The brand’s prime fo­cus is to roll out tra­di­tional out­fits with a mod­ern touch that po­ten­tially ap­peals to ev­ery­one’s taste and style. Kalki’s de­sign­ers are ded­i­cated to weave out a melange of out­fits along with a huge ar­ray of play­ful colours that gives women a plethora of op­tions to choose from.

Core Tar­get Group

Kalki caters to women from all walks of life. The brand’s pri­mary tar­get group starts from 18 to 65 years of age.

Core Prod­uct Cat­e­gories

Va­ri­ety is the brand’s USP and Kalki of­fers a wide col­lec­tion of heavy bri­dal lehen­gas that have in­tri­cate em­broi­dery, Indo-western gowns for those who love to keep it min­i­mal, pret styles for ev­ery­day af­fair and eth­nic sa­rees for ladies who love to go com­pletely tra­di­tional.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and it’s Theme

The brand re­leases its an­nual cou­ture col­lec­tion ev­ery year known as the ‘Bride and Baraat’ col­lec­tion which com­prises of breath tak­ing sil­hou­ettes and pat­terns along with a range of fresh colours. Apart from that, Kalki’s de­sign­ers cre­ate out­fits that are based on dif­fer­ent fes­ti­vals giv­ing its client base enough op­tions to choose from.

The ‘Bride and Baraat’ col­lec­tion con­sti­tutes of ex­clu­sive wed­ding cou­ture and Indo-western styles that are unique and truly out of the world.

De­sign Aes­thetic and Details

The brand’s de­sign­ers work round the clock to en­sure that ev­ery out­fit is un­matched in terms of style, com­fort and qual­ity. The col­lec­tion fea­tures the lat­est trends and are adorned with in­tri­cate em­bel­lish­ments in terms of tas­sels, bro­cade cen­tric de­signs, 3D flo­ral em­broi­dery, pearls, etc. In­tri­cate em­broi­dery is an­other key fea­ture along with the spe­cial colour pal­ettes that help up­lift the In­dian skin tone. Hues like pas­tels, rose quartz, teal and mu­tated greys are the high­light of the col­lec­tion.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tions

The sole aim of the brand is to as­sist In­dian women with the right kind of out­fits for ev­ery oc­ca­sion. The ‘Bride and Baraat’ col­lec­tion is spe­cially crafted for women who want to make a dif­fer­ence with their sense of style and look stun­ning wher­ever they go.

Forth­com­ing Fall/Win­ter Col­lec­tion

For the up­com­ing sea­son, the brand plans to in­tro­duce bri­dal and pret out­fits in fab­rics like silk and vel­vet with ap­peal­ing em­broi­dery work and deeper toned colours such as teal, ma­roon and bur­gundy.

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