Metro Shoes

Business of Fashion - - Contents -

From the very first Metro Shoes store in Mum­bai, the brand has been known for its leg­endary cus­tomer ser­vice, strin­gent qual­ity stan­dards and cus­tom­ized prod­uct of­fer­ing as per re­gional fash­ion. The en­tire or­ga­ni­za­tion is built to­wards cus­tomer ori­en­ta­tion and all ef­forts are di­rected to­wards this goal right from prod­uct se­lec­tion, am­bi­ence, cus­tomer ser­vice as well as af­ter sales ser­vice. At the core, it is an or­ga­ni­za­tion that be­lieves in con­tin­u­ous in­no­va­tion, be it in prod­ucts or the ex­pe­ri­ence it gives to the guests, no mat­ter where they in­ter­act with the brand.

Core Tar­get Group

Metro Shoes tar­gets SEC A+, A and B+, in­clud­ing both men and women. The brand’s con­sumer list en­com­passes pro­fes­sion­als, busi­ness­men and women and house­wives alike.

Core Prod­uct Cat­e­gories

Metro Shoes is a one-stop shop for all fash­ion footwear needs along with a wide as­sort­ment of hand­bags, belts, socks, foot-care and shoe-care prod­ucts. Keep­ing in sync with the trend this sea­son, the brand has col­lec­tions in stilet­tos, zip­pers, san­dals, wedges and boots. There is am­ple to choose from the party wear col­lec­tion com­pris­ing high heels, pumps and wedges.

De­sign Com­pe­tence

The brand brings in more than 100 styles fort­nightly with a ex­ten­sive vari­a­tions in colours, de­signs and over­all aes­thet­ics. New col­lec­tions in­tro­duced are based on cur­rent fash­ion trends. Once the col­lec­tions are fi­nal­ized they are cus­tom­ized in terms of the heel, shape, etc., to suit the in­di­vid­ual mar­kets. Metro Shoes also rein­vent the wheel by in­tro­duc­ing newer and sea­sonal changes.

Nom­i­nated Oc­ca­sion wear Col­lec­tion

The brand has in­tro­duced its new wed­ding and festive col­lec­tions which are more em­bel­lished san­dals in flats and kit­ten heels. For men this sea­son, the col­lec­tion in­cludes re­laxed loafers and boots along with a se­lec­tion of tra­di­tional wear.

De­sign Aes­thet­ics and Details

Metro Shoes’ festive col­lec­tion fea­tures a wide as­sort­ment of em­bel­lished and crys­tal­lized footwear which can be worn for all wed­ding func­tions — be it mehandi, cock­tails or the wed­ding day it­self. The col­lec­tion has dia­mantes, bro­cade, em­bel­lished and em­broi­dered footwear and heels rang­ing from flats, kit­ten heels to stilet­tos. The va­ri­ety in­cludes a large range of colours with colour pal­ettes rang­ing from golden to bronzes, sil­vers and even colour matched ones like ruby reds, flam­ing am­ber and dull sil­vers.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tion

The col­lec­tion is in­spired heav­ily by cus­tomer taste and likes. The brand blends its learn­ings from what con­sumers like to pur­chase and also match it with re­gional flavours as far as pos­si­ble. The cur­rent col­lec­tion is also in­spired from na­ture like flower mo­tifs, deep colours and the likes.

Pro­mo­tion Plans

The brand has heav­ily in­vested on dig­i­tal mar­ket­ing to pro­mote all its up­com­ing col­lec­tions. It is also bank­ing on pro­mot­ing its col­lec­tions through out­door hoard­ings, print ads and PR to max­i­mize the mileage.

Forth­com­ing Fall/ Win­ter Col­lec­tion

Given the grow­ing trend of life­style and com­fort, the brand has in­tro­duced a com­pre­hen­sive range of sneak­ers for men and women. In ad­di­tion, it has launched an ex­clu­sive line of for­mal women’s wear with a spe­cial mem­ory foam tech­nol­ogy. Th­ese ranges will be rolled out to all stores along with the festive col­lec­tion.

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