From the very first Metro Shoes store in Mumbai, the brand has been known for its legendary customer service, stringent quality standards and customized product offering as per regional fashion. The entire organization is built towards customer orientation and all efforts are directed towards this goal right from product selection, ambience, customer service as well as after sales service. At the core, it is an organization that believes in continuous innovation, be it in products or the experience it gives to the guests, no matter where they interact with the brand.
Core Target Group
Metro Shoes targets SEC A+, A and B+, including both men and women. The brand’s consumer list encompasses professionals, businessmen and women and housewives alike.
Core Product Categories
Metro Shoes is a one-stop shop for all fashion footwear needs along with a wide assortment of handbags, belts, socks, foot-care and shoe-care products. Keeping in sync with the trend this season, the brand has collections in stilettos, zippers, sandals, wedges and boots. There is ample to choose from the party wear collection comprising high heels, pumps and wedges.
The brand brings in more than 100 styles fortnightly with a extensive variations in colours, designs and overall aesthetics. New collections introduced are based on current fashion trends. Once the collections are finalized they are customized in terms of the heel, shape, etc., to suit the individual markets. Metro Shoes also reinvent the wheel by introducing newer and seasonal changes.
Nominated Occasion wear Collection
The brand has introduced its new wedding and festive collections which are more embellished sandals in flats and kitten heels. For men this season, the collection includes relaxed loafers and boots along with a selection of traditional wear.
Design Aesthetics and Details
Metro Shoes’ festive collection features a wide assortment of embellished and crystallized footwear which can be worn for all wedding functions — be it mehandi, cocktails or the wedding day itself. The collection has diamantes, brocade, embellished and embroidered footwear and heels ranging from flats, kitten heels to stilettos. The variety includes a large range of colours with colour palettes ranging from golden to bronzes, silvers and even colour matched ones like ruby reds, flaming amber and dull silvers.
Reasons for Creating the Collection and Overall Expectation
The collection is inspired heavily by customer taste and likes. The brand blends its learnings from what consumers like to purchase and also match it with regional flavours as far as possible. The current collection is also inspired from nature like flower motifs, deep colours and the likes.
The brand has heavily invested on digital marketing to promote all its upcoming collections. It is also banking on promoting its collections through outdoor hoardings, print ads and PR to maximize the mileage.
Forthcoming Fall/ Winter Collection
Given the growing trend of lifestyle and comfort, the brand has introduced a comprehensive range of sneakers for men and women. In addition, it has launched an exclusive line of formal women’s wear with a special memory foam technology. These ranges will be rolled out to all stores along with the festive collection.