Just Scarves is a pioneer offering an exquisite range of trendy and fashionable scarves. The USP of the brand is its superior quality scarves that feature contemporary chic designs, yet are available at affordable price points. The product range starts from as low as `99 and goes up to `799. All scarves are designed from Europe and are manufactured in conformation to international standards of quality. Also, in line with the Make In India campaign, the brand ensures that more of handwork is involved in making its products.
Core Target Group
The brand’s target group is mainly from 15 to 45 years of age as its products are extremely fashionable and westernized that appeals mainly to the younger generation.
Core Product Categories
The brand’s main product categories include scarves, stoles, shawls and bandanas. All its products are designed in Europe but are manufactued in India in line with the Make in India campaign.
Nominated Occasion Wear Collection and it’s Theme
Just Scarves’ ‘Prime’ and ‘Occasion’ are the main occasion based collections. Both the collections feature contemporary and youth centric designs and aim to cater to the needs of the younger generation during the festive season.
Design Aesthetics and Details
The in-house designing team together with the expertise of the professional designers from Europe ensure that top notched products are delivered at the most competitive rates with absolutely no compromise on quality. As Just Scarves has a robust infrastructure, it weaves quality blends and tries to follow the Make in India campaign by producing goods with more of handwork.
Reasons for Creating the Collection and Overall Expectations
The brand believes that scarves are the next emerging market in India and almost every girl will want to wear it as it soon will become an indispensable accessory as well as a symbol of fashion.
Forthcoming Fall/Winter Collection
The brand plans to launch more warmer shawls for the winter collection that will feature appealing digital prints.