Just Scarves

Business of Fashion - - Contents -

Just Scarves is a pi­o­neer of­fer­ing an ex­quis­ite range of trendy and fashionable scarves. The USP of the brand is its su­pe­rior qual­ity scarves that fea­ture con­tem­po­rary chic de­signs, yet are avail­able at af­ford­able price points. The prod­uct range starts from as low as `99 and goes up to `799. All scarves are de­signed from Europe and are man­u­fac­tured in con­for­ma­tion to in­ter­na­tional stan­dards of qual­ity. Also, in line with the Make In In­dia cam­paign, the brand en­sures that more of hand­work is in­volved in mak­ing its prod­ucts.

Core Tar­get Group

The brand’s tar­get group is mainly from 15 to 45 years of age as its prod­ucts are ex­tremely fashionable and west­ern­ized that ap­peals mainly to the younger gen­er­a­tion.

Core Prod­uct Cat­e­gories

The brand’s main prod­uct cat­e­gories in­clude scarves, stoles, shawls and ban­danas. All its prod­ucts are de­signed in Europe but are man­u­factued in In­dia in line with the Make in In­dia cam­paign.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and it’s Theme

Just Scarves’ ‘Prime’ and ‘Oc­ca­sion’ are the main oc­ca­sion based col­lec­tions. Both the col­lec­tions fea­ture con­tem­po­rary and youth cen­tric de­signs and aim to cater to the needs of the younger gen­er­a­tion dur­ing the festive sea­son.

De­sign Aes­thet­ics and Details

The in-house de­sign­ing team to­gether with the ex­per­tise of the pro­fes­sional de­sign­ers from Europe en­sure that top notched prod­ucts are de­liv­ered at the most com­pet­i­tive rates with ab­so­lutely no com­pro­mise on qual­ity. As Just Scarves has a ro­bust in­fra­struc­ture, it weaves qual­ity blends and tries to fol­low the Make in In­dia cam­paign by pro­duc­ing goods with more of hand­work.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tions

The brand be­lieves that scarves are the next emerg­ing mar­ket in In­dia and al­most ev­ery girl will want to wear it as it soon will be­come an in­dis­pens­able ac­ces­sory as well as a sym­bol of fash­ion.

Forth­com­ing Fall/Win­ter Col­lec­tion

The brand plans to launch more warmer shawls for the win­ter col­lec­tion that will fea­ture ap­peal­ing dig­i­tal prints.

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