Jahanpanah has created a rich heritage of men’s fashion with its lifelike expressions of myriad moods of the Indian male.
Core Brand Values
The brand strives to maintain the highest standards with customers, team members and communities. It only makes promises that it intends and affords to keep. Also, as a new age brand, customer satisfaction is its prime priority and in line with it, Jahanpanah considers the customers in all its endeavours. The brand’s core aim is to build a long term customer relationship with its consumers and hence it treats customers with utmost care.
Also, Jahanpanah respects the differences among customers and communities and supports this diversity in all its endeavours.
The brand’s USP is its product range that is regarded as the best of its class in Hyderabad. The brand’s entire empire is build on its range of sherwanis and suits, which speaks volumes about the brand’s unwavering commitment to quality.
Core Target Group
Jahapanah targets the middle class, with an annual household income of `2-9 lakhs.
Core Product Categories
Today, the brand is considered as the first choice in Hyderabad when it comes to occasion wear shopping like kurta pyjamas, pathani suits, kidswear, Indo westerns, etc. But considering that Jahanpanah was born from sherwanis and suits, it has been the brand’s core strategy to focus on making incredibly sustainable and luxury sherwanis and suits. This focus has helped the brand to be sustainable, profitable and relevant to its customers for over decades.
Nominated Occasion Wear Collection and its Theme
Jahanpanah’s collection of pristine bandhgalas were launched keeping marriage and festive season in mind. Featuring floral motifs, worldclass fabrics from Italy along with customised hand-woven fabrics from across India, it is the perfect choice of silhouette, while being comfortable and versatile at the same time.
Visual Aesthetics and Details
Jahanpanah has concentrated its endeavours to give a complete solution to its consumers with regards to choice of colour, fabric, buttons, designs or even a specialised lining that one may fancy.
Reasons for Creating this Collection and Overall Expectations
It was the unrelenting demand from its patrons that has led the brand to introduce the said bandhgala collection. In addition to fulfilling its customers’ demands, Jahanpanah expects the bandhgala range to bethe highest contributor to its overall sales.
Keeping in mind the pivotal importance that social media plays in modern promotions, the brand has resorted to Facebook and Instagram as preferred channels to promote its collections. On the whole, the brand carries out a combination of the right media mix which include TV, print and outdoor advertising.
Brand’s Retail Expansion Plans
The brand has plans to expand to new markets and untapped geographies and deeper penetration into tier -II and -III cities. Apart from this, it will also focus on opening strategic stores in key markets of Hyderabad.