Business of Fashion - - Contents -

Jahanpanah has cre­ated a rich her­itage of men’s fash­ion with its life­like ex­pres­sions of myr­iad moods of the In­dian male.

Core Brand Val­ues

The brand strives to main­tain the high­est stan­dards with cus­tomers, team mem­bers and com­mu­ni­ties. It only makes prom­ises that it in­tends and af­fords to keep. Also, as a new age brand, cus­tomer sat­is­fac­tion is its prime pri­or­ity and in line with it, Jahanpanah con­sid­ers the cus­tomers in all its en­deav­ours. The brand’s core aim is to build a long term cus­tomer re­la­tion­ship with its con­sumers and hence it treats cus­tomers with ut­most care.

Also, Jahanpanah re­spects the dif­fer­ences among cus­tomers and com­mu­ni­ties and sup­ports this di­ver­sity in all its en­deav­ours.

Brand USP

The brand’s USP is its prod­uct range that is re­garded as the best of its class in Hy­der­abad. The brand’s en­tire em­pire is build on its range of sher­wa­nis and suits, which speaks vol­umes about the brand’s un­wa­ver­ing com­mit­ment to qual­ity.

Core Tar­get Group

Ja­ha­panah tar­gets the mid­dle class, with an an­nual house­hold in­come of `2-9 lakhs.

Core Prod­uct Cat­e­gories

To­day, the brand is con­sid­ered as the first choice in Hy­der­abad when it comes to oc­ca­sion wear shop­ping like kurta py­ja­mas, pathani suits, kidswear, Indo west­erns, etc. But con­sid­er­ing that Jahanpanah was born from sher­wa­nis and suits, it has been the brand’s core strat­egy to fo­cus on mak­ing in­cred­i­bly sus­tain­able and lux­ury sher­wa­nis and suits. This fo­cus has helped the brand to be sus­tain­able, prof­itable and rel­e­vant to its cus­tomers for over decades.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and its Theme

Jahanpanah’s col­lec­tion of pris­tine band­hgalas were launched keep­ing mar­riage and festive sea­son in mind. Featuring flo­ral mo­tifs, world­class fab­rics from Italy along with cus­tomised hand-woven fab­rics from across In­dia, it is the per­fect choice of sil­hou­ette, while be­ing com­fort­able and ver­sa­tile at the same time.

Visual Aes­thet­ics and Details

Jahanpanah has con­cen­trated its en­deav­ours to give a com­plete so­lu­tion to its con­sumers with re­gards to choice of colour, fab­ric, but­tons, de­signs or even a spe­cialised lin­ing that one may fancy.

Rea­sons for Cre­at­ing this Col­lec­tion and Over­all Ex­pec­ta­tions

It was the un­re­lent­ing de­mand from its pa­trons that has led the brand to in­tro­duce the said band­hgala col­lec­tion. In ad­di­tion to ful­fill­ing its cus­tomers’ de­mands, Jahanpanah ex­pects the band­hgala range to bethe high­est con­trib­u­tor to its over­all sales.

Pro­mo­tion Plan

Keep­ing in mind the piv­otal im­por­tance that so­cial me­dia plays in mod­ern pro­mo­tions, the brand has re­sorted to Face­book and In­sta­gram as pre­ferred chan­nels to pro­mote its col­lec­tions. On the whole, the brand car­ries out a com­bi­na­tion of the right me­dia mix which in­clude TV, print and out­door ad­ver­tis­ing.

Brand’s Re­tail Ex­pan­sion Plans

The brand has plans to ex­pand to new mar­kets and un­tapped ge­ogra­phies and deeper pen­e­tra­tion into tier -II and -III cities. Apart from this, it will also fo­cus on open­ing strate­gic stores in key mar­kets of Hy­der­abad.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.