Senco Gold

Business of Fashion - - Contents -

One of In­dia’s fore­most jew­ellers, Senco Gold’s legacy can be traced back to 80 years. It was founded in the year 1938 in a lane in Chit­pur, in North Kolkata. To­day, the com­pany has ex­panded to more than 80 stores, mak­ing it one of the fastest grow­ing com­pa­nies in In­dia. With mul­ti­ple branches in Delhi, Mum­bai, Ben­galuru, Patna, Bhubaneswar, Cut­tack, Jamshed­pur, Ranchi and Guwahati among oth­ers, the com­pany also ex­ports gold and di­a­mond jew­elleries to Mid­dle East, Sin­ga­pore, UK and the USA. Senco Gold is also equally strong across dig­i­tal plat­forms thus cater­ing to the di­verse needs of the con­sumers across on­line stores. On an av­er­age, the jew­ellery brand cre­ates over 1,50,000 de­signs ev­ery year that are sold through omni-chan­nel out­lets.

Senco Gold’s strong foun­da­tion is built on the ba­sis of faith and shar­ing. As a new brand, the com­pany be­lieves in grow­ing to­gether with all the peo­ple around it. In line with this, Senco Gold shares its suc­cess and vi­sion with all its em­ploy­ees, fran­chisees, cus­tomers, ven­dors and stake hold­ers.

Core Tar­get Group

Senco Gold’s main tar­get group en­com­passes as­pir­ing con­sumers from Sec A and B of so­ci­ety and within the age bracket of 25- 55 years.

Core Prod­uct Cat­e­gories

Senco Gold’s prod­uct bas­ket lies in a wide range of prod­ucts in­clud­ing an­tiques, plat­inums, fil­i­grees, nakshas and kun­dans in gold, and col­lec­tions like Soli­taire Venus, Cin­derella, Lub­dub Shells and Wood in Ever­lite Di­a­mond Col­lec­tion, Gos­sip in Sil­ver (low rung) and As­tral Gems Se­ries.

Prime Col­lec­tions

The brand of­fers a wide range of oc­ca­sion spe­cific col­lec­tions like Devi for Durga Puja, KKR col­lec­tion for IPL, Ban­gle Ut­sav for the Ben­gali New Year , Ever­lite Di­a­mond Se­ries for Valen­tine’s Day and

myr­iad ranges for Dhanteras.

De­sign Aes­thetic and Details

The ma­jor strength of the brand lies in its unique de­signs that are cre­ated by the ex­pert Ben­gali kari­gars, who are sought af­ter for their metic­u­lous hand­crafted de­signs and crafts­man­ship. Col­lec­tions of­fered by the brand are known for its in­tri­cate crafts­man­ship in shell, wood, sil­ver, fil­i­gree and mi­nakari, etc.

Forth­com­ing Fall/Win­ter Col­lec­tion

Senco Gold has launched an ex­quis­ite win­ter col­lec­tion called the Ever­lite Col­lec­tion that fea­tures de­tailed work in gold, di­a­monds, plat­inum, soli­taires and a wide va­ri­ety of gem­stones. The col­lec­tion fea­tures del­i­cately crafted rings, neck­laces, pen­dants, etc., that ex­ude so­phis­ti­ca­tion and ele­gance.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.