One of India’s foremost jewellers, Senco Gold’s legacy can be traced back to 80 years. It was founded in the year 1938 in a lane in Chitpur, in North Kolkata. Today, the company has expanded to more than 80 stores, making it one of the fastest growing companies in India. With multiple branches in Delhi, Mumbai, Bengaluru, Patna, Bhubaneswar, Cuttack, Jamshedpur, Ranchi and Guwahati among others, the company also exports gold and diamond jewelleries to Middle East, Singapore, UK and the USA. Senco Gold is also equally strong across digital platforms thus catering to the diverse needs of the consumers across online stores. On an average, the jewellery brand creates over 1,50,000 designs every year that are sold through omni-channel outlets.
Senco Gold’s strong foundation is built on the basis of faith and sharing. As a new brand, the company believes in growing together with all the people around it. In line with this, Senco Gold shares its success and vision with all its employees, franchisees, customers, vendors and stake holders.
Core Target Group
Senco Gold’s main target group encompasses aspiring consumers from Sec A and B of society and within the age bracket of 25- 55 years.
Core Product Categories
Senco Gold’s product basket lies in a wide range of products including antiques, platinums, filigrees, nakshas and kundans in gold, and collections like Solitaire Venus, Cinderella, Lubdub Shells and Wood in Everlite Diamond Collection, Gossip in Silver (low rung) and Astral Gems Series.
The brand offers a wide range of occasion specific collections like Devi for Durga Puja, KKR collection for IPL, Bangle Utsav for the Bengali New Year , Everlite Diamond Series for Valentine’s Day and
myriad ranges for Dhanteras.
Design Aesthetic and Details
The major strength of the brand lies in its unique designs that are created by the expert Bengali karigars, who are sought after for their meticulous handcrafted designs and craftsmanship. Collections offered by the brand are known for its intricate craftsmanship in shell, wood, silver, filigree and minakari, etc.
Forthcoming Fall/Winter Collection
Senco Gold has launched an exquisite winter collection called the Everlite Collection that features detailed work in gold, diamonds, platinum, solitaires and a wide variety of gemstones. The collection features delicately crafted rings, necklaces, pendants, etc., that exude sophistication and elegance.