Spring­field

Business of Fashion - - Contents -

Es­tab­lished in 1986, Spring­field has been of­fer­ing cloth­ing and ac­ces­sories in tune with the lat­est in­ter­na­tional trends. The brand started with man­u­fac­tur­ing of top qual­ity for­mal men’s wear and with time en­tered into the ca­sual wear space too. To­day, Spring­field has es­tab­lished it­self as a ma­jor player in the ca­sual wear cat­e­gory by dint of its quirky de­signs and qual­ity prod­ucts.

Core Tar­get Group

The brand tar­gets fashionable men in the age bracket of 25- 55 years. A typ­i­cal Spring­field con­sumer is one who as­pires to make an in­di­vid­ual fash­ion state­ment.

Core Prod­uct Cat­e­gories

Spring­field of­fers a wide range of ca­sual shirts, trousers, jeans, jack­ets and t-shirts that en­joy ex­treme de­mand amongst ca­sual fash­ion en­thu­si­asts.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and it’s Theme

The brand has in its kitty a nat­u­ral range of linen and 100 per­cent cot­ton shirts, trousers and t-shirts. Based on an all nat­u­ral theme, the col­lec­tion is not only trendy but is also com­fort­able and is a per­fect choice for any oc­ca­sion.

De­sign Aes­thet­ics and Details

The col­lec­tion draws heav­ily from the spring look, be it its de­signs or colour palette. Colours con­sist mainly of whites and a few bright colours that can ef­fec­tively el­e­vate mood. The brand also plans to come up with a range of all new print shirts to make the col­lec­tion more lively and cool.

Rea­sons for Cre­at­ing the Col­lec­tion

The brand’s fo­cus for this col­lec­tion is to­wards nat­u­ral fab­rics so as to pro­vide the wearer with a cool look and com­fort­able style.

Pro­mo­tion Plans

Spring­field’s pro­mo­tions for this col­lec­tion will be mostly through on­line chan­nels like Myn­tra, Flip­kart, Ama­zon, etc.

Forth­com­ing Fall/Win­ter Col­lec­tion

For Fall/Win­ter 2017-18, the brand plans to in­tro­duce its spe­cial blaz­ers with cool colours made from nat­u­ral fibers like 100 per­cent cot­ton and linen.

IM­AGES Busi­ness of Fash­ion

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