Established in 1986, Springfield has been offering clothing and accessories in tune with the latest international trends. The brand started with manufacturing of top quality formal men’s wear and with time entered into the casual wear space too. Today, Springfield has established itself as a major player in the casual wear category by dint of its quirky designs and quality products.
Core Target Group
The brand targets fashionable men in the age bracket of 25- 55 years. A typical Springfield consumer is one who aspires to make an individual fashion statement.
Core Product Categories
Springfield offers a wide range of casual shirts, trousers, jeans, jackets and t-shirts that enjoy extreme demand amongst casual fashion enthusiasts.
Nominated Occasion Wear Collection and it’s Theme
The brand has in its kitty a natural range of linen and 100 percent cotton shirts, trousers and t-shirts. Based on an all natural theme, the collection is not only trendy but is also comfortable and is a perfect choice for any occasion.
Design Aesthetics and Details
The collection draws heavily from the spring look, be it its designs or colour palette. Colours consist mainly of whites and a few bright colours that can effectively elevate mood. The brand also plans to come up with a range of all new print shirts to make the collection more lively and cool.
Reasons for Creating the Collection
The brand’s focus for this collection is towards natural fabrics so as to provide the wearer with a cool look and comfortable style.
Springfield’s promotions for this collection will be mostly through online channels like Myntra, Flipkart, Amazon, etc.
Forthcoming Fall/Winter Collection
For Fall/Winter 2017-18, the brand plans to introduce its special blazers with cool colours made from natural fibers like 100 percent cotton and linen.
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