Business of Fashion - - Contents -

Founded in Que­bec, Canada, Wood­land en­tered the In­dian mar­ket in 1992 and soon started a rev­o­lu­tion of its own. Wood­land prod­ucts are strong, meant for tough con­di­tions and have a dif­fer­ent style. The brand has its USP of be­ing long-lasting and has been syn­ony­mous to ad­ven­ture sports and out­doors for years now.

Core Tar­get Group

Cus­tomers for Wood­land in­clude ur­ban youth (both men and women), aged be­tween 17- 25 years, look­ing out for ad­ven­ture. The brand’s con­sumer list in­cludes stu­dents, col­lege kids and pro­fes­sion­als alike. For its brand Woods, which is a pre­mium life­style fash­ion brand in footwear and ac­ces­sories for both men and women, the cus­tomer pro­file is vast and be­gins from 20 plus.

Core Prod­uct Cat­e­gories

Wood­land’s wide prod­uct range in­cludes ap­par­els, shoes and ac­ces­sories for men and women and out­door equip­ments like tents, sleep­ing bags, wa­ter­proof out­door backpacks and all that one can as­so­ci­ate with ad­ven­ture travel and sports.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and it’s Theme

The brand’s festive col­lec­tion for women is called ‘Festive Flair’ and the men’s range is called ‘Festal Ec­stasy’. The core theme of both the col­lec­tions is cel­e­bra­tion. The col­lec­tions are spe­cially de­signed keep­ing the festive fer­vour in mind and show­cases the vi­vac­ity of the cel­e­bra­tory spirit.

De­sign Aes­thet­ics and Details

Wood­land’s festive col­lec­tion is crafted in pre­mium leather with a cush­ion like sole. A stylish blend of com­fort with class and qual­ity, the range is avail­able in in­ter­est­ing pal­ettes of gold, sil­ver, blue, red and black in Woods.

Forth­com­ing Fall/ Win­ter Col­lec­tion

Like ev­ery year, Wood­land plans to come out with a spe­cial range of boots and leather jack­ets for Fall/Win­ter 2017-18.

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