Founded in Quebec, Canada, Woodland entered the Indian market in 1992 and soon started a revolution of its own. Woodland products are strong, meant for tough conditions and have a different style. The brand has its USP of being long-lasting and has been synonymous to adventure sports and outdoors for years now.
Core Target Group
Customers for Woodland include urban youth (both men and women), aged between 17- 25 years, looking out for adventure. The brand’s consumer list includes students, college kids and professionals alike. For its brand Woods, which is a premium lifestyle fashion brand in footwear and accessories for both men and women, the customer profile is vast and begins from 20 plus.
Core Product Categories
Woodland’s wide product range includes apparels, shoes and accessories for men and women and outdoor equipments like tents, sleeping bags, waterproof outdoor backpacks and all that one can associate with adventure travel and sports.
Nominated Occasion Wear Collection and it’s Theme
The brand’s festive collection for women is called ‘Festive Flair’ and the men’s range is called ‘Festal Ecstasy’. The core theme of both the collections is celebration. The collections are specially designed keeping the festive fervour in mind and showcases the vivacity of the celebratory spirit.
Design Aesthetics and Details
Woodland’s festive collection is crafted in premium leather with a cushion like sole. A stylish blend of comfort with class and quality, the range is available in interesting palettes of gold, silver, blue, red and black in Woods.
Forthcoming Fall/ Winter Collection
Like every year, Woodland plans to come out with a special range of boots and leather jackets for Fall/Winter 2017-18.