An exquisite array of designs that reflect expert craftsmanship, immaculate finishes and meet customer aspiration of product utility are the key differentiators that pronounce Da Milano. Since its inception, the brand has celebrated over sixty years of uninterrupted work — from leather tanning industry to today’s premium, high-end leather accessories and home furnishing brand. Classic elegance and enduring sophistication have always been the basis of the signature Da Milano style, supported with state-ofthe-art technology and creativity.
Core Target Group.
A typical Da Milano target consumer is one who appreciates exquisite craftsmanship, the finest quality and immaculate styling. The brand’s products are aimed at the niche, elite, sophisticated aspirational shoppers in the age bracket of 25-60 years.
Core Product Categories
The brand offers an array of leather products from handbags, laptop bags, portfolio bags, travel bags to wallets and small accessories including card case, pouches, spectacle cases and more. The iconic craft transpires throughout the range.
Occasion Wear Collections
The fashion styles of the festive season is all about gorgeous appliques and metallic leather, a collection pronouncing sophistication for instant luxury. Embellished with opulent motifs and adorning a playful panache, the handbags are beautifully structured with spaciously divided interiors, accented by a multitude of chains, and shoulder straps that finish the design with polished appeal.
Da Milano’s travel collection combines unique designs and alluring colour palette crafted in premium leather and lightweight polycarbonate. The styles are more streamlined with increased packing capacity and leather trims to add a style spin to the regular travel gear.
The brand is also working on innovations in terms of leather types and experimenting with various textures and trying hybrids of leather with other materials like polycarbonate.
Design Aesthetics and Details
This season, the brand is working with metallic leather, weave patterns and bright coloured leathers with varied textures. The collection also comprises of appliques, embellishments and studs on structured bags.
Reasons and Overall Expectations
With fashion styles evolving everyday globally, the brand is trying to keep in pace with the trends and simultaneously keeping the demands of its discerning clientele in consideration. With festive and wedding season at hand, the demand for party and fancy styles increase, so Da Milano is hoping its collection will hit the right spot.
Da Milano is banking on aggressive social media and attractive in-store displays supported with experiential marketing tools.