Da Mi­lano

Business of Fashion - - Contents -

An ex­quis­ite ar­ray of de­signs that re­flect ex­pert crafts­man­ship, im­mac­u­late fin­ishes and meet cus­tomer as­pi­ra­tion of prod­uct util­ity are the key dif­fer­en­tia­tors that pro­nounce Da Mi­lano. Since its in­cep­tion, the brand has cel­e­brated over sixty years of un­in­ter­rupted work — from leather tan­ning in­dus­try to to­day’s pre­mium, high-end leather ac­ces­sories and home fur­nish­ing brand. Clas­sic ele­gance and en­dur­ing so­phis­ti­ca­tion have al­ways been the ba­sis of the sig­na­ture Da Mi­lano style, sup­ported with state-ofthe-art tech­nol­ogy and cre­ativ­ity.

Core Tar­get Group.

A typ­i­cal Da Mi­lano tar­get con­sumer is one who ap­pre­ci­ates ex­quis­ite crafts­man­ship, the finest qual­ity and im­mac­u­late styling. The brand’s prod­ucts are aimed at the niche, elite, so­phis­ti­cated as­pi­ra­tional shoppers in the age bracket of 25-60 years.

Core Prod­uct Cat­e­gories

The brand of­fers an ar­ray of leather prod­ucts from hand­bags, lap­top bags, port­fo­lio bags, travel bags to wal­lets and small ac­ces­sories in­clud­ing card case, pouches, spec­ta­cle cases and more. The iconic craft tran­spires through­out the range.

Oc­ca­sion Wear Col­lec­tions

The fash­ion styles of the festive sea­son is all about gor­geous ap­pliques and metal­lic leather, a col­lec­tion pro­nounc­ing so­phis­ti­ca­tion for in­stant lux­ury. Em­bel­lished with op­u­lent mo­tifs and adorn­ing a play­ful panache, the hand­bags are beau­ti­fully struc­tured with spa­ciously di­vided in­te­ri­ors, ac­cented by a mul­ti­tude of chains, and shoul­der straps that fin­ish the de­sign with pol­ished ap­peal.

Da Mi­lano’s travel col­lec­tion com­bines unique de­signs and al­lur­ing colour palette crafted in pre­mium leather and light­weight poly­car­bon­ate. The styles are more stream­lined with in­creased pack­ing ca­pac­ity and leather trims to add a style spin to the reg­u­lar travel gear.

The brand is also work­ing on in­no­va­tions in terms of leather types and ex­per­i­ment­ing with var­i­ous tex­tures and try­ing hy­brids of leather with other ma­te­ri­als like poly­car­bon­ate.

De­sign Aes­thet­ics and Details

This sea­son, the brand is work­ing with metal­lic leather, weave pat­terns and bright coloured leathers with varied tex­tures. The col­lec­tion also com­prises of ap­pliques, em­bel­lish­ments and studs on struc­tured bags.

Rea­sons and Over­all Ex­pec­ta­tions

With fash­ion styles evolv­ing ev­ery­day glob­ally, the brand is try­ing to keep in pace with the trends and si­mul­ta­ne­ously keep­ing the de­mands of its dis­cern­ing clien­tele in con­sid­er­a­tion. With festive and wed­ding sea­son at hand, the de­mand for party and fancy styles in­crease, so Da Mi­lano is hop­ing its col­lec­tion will hit the right spot.

Pro­mo­tion Plans

Da Mi­lano is bank­ing on ag­gres­sive so­cial me­dia and at­trac­tive in-store dis­plays sup­ported with ex­pe­ri­en­tial mar­ket­ing tools.

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