Oceedee is an accessible luxury brand for high quality shoes that inspires a sense of glamour, confidence and sensuality in the modern day woman. Passion, innovation and luxury are at the heart of the brand’s philosophy. These values are reflected at every level — right from its designs, meticulous craftsmanship, made to last quality to its promise of delivering “Fashion without Compromise”.
First of its kind in India, Oceedee’s online design studio allows women to customize their shoes and let their imagination come alive. It is a simple and fun platform to select and customize from its capsule collections or design shoes completely. It offers more than nine billion unique combinations using close to 250 styles, 50 leather types and 13 different heels. It allows women to envision their masterpiece, personalize it, and preview their own creation before ordering their perfect pair.
Core Target Group
The brand targets the modern Indian women within the age bracket of 25- 50 years. The Oceedee woman is fashion forward and trendsetter by virtue of her refined taste.
Core Product Categories
Oceedee offers a wide range of high quality leather shoes handcrafted in exquisite designs.
Nominated Occasion Wear Collection
The brand’s focal occasion wear collection, called ‘Wedding Edit’ offers a selection of modern designs with traditional aesthetics. The complete range is tailored to guarantee extreme comfort and promises to be the perfect trousseau.
Design Aesthetic and Details
The collection is designed to ensure easy to wear, comfortable footwear for multiple events in a wedding. Special colour palettes of gold, red and maroon, etc., are selected to compliment Indian wedding outfits. The brand is also soon launching trousseau and personalization features for the brides.
Reasons for Creating the Collection and Overall Expectations
Wedding season is big in India and Indians truly love curating their wedding look. The collection was launched to offer a variety in designs, colour ways and heels that consumers can sport in all events in a wedding.
The brand has invested heavily on social media promotions, with special focus on Facebook and Instagram ads. It also is employing influencer tie ups, celebrity collaborations and editorial sourcing.
Forthcoming Fall/ Winter Collection
Oceede’s Fall ‘18 collection is to be launched by the end of the month and will comprise two collaborative runway collections — Rahul Mishra X Oceedee at Paris Fashion Week and Leanne Marshall X Oceedee at New York Fashion Week.