Business of Fashion - - Contents -

Oceedee is an ac­ces­si­ble lux­ury brand for high qual­ity shoes that in­spires a sense of glam­our, con­fi­dence and sen­su­al­ity in the mod­ern day woman. Pas­sion, in­no­va­tion and lux­ury are at the heart of the brand’s phi­los­o­phy. Th­ese val­ues are re­flected at ev­ery level — right from its de­signs, metic­u­lous crafts­man­ship, made to last qual­ity to its prom­ise of de­liv­er­ing “Fash­ion with­out Com­pro­mise”.

First of its kind in In­dia, Oceedee’s on­line de­sign stu­dio al­lows women to cus­tom­ize their shoes and let their imag­i­na­tion come alive. It is a sim­ple and fun plat­form to se­lect and cus­tom­ize from its cap­sule col­lec­tions or de­sign shoes com­pletely. It of­fers more than nine bil­lion unique com­bi­na­tions us­ing close to 250 styles, 50 leather types and 13 dif­fer­ent heels. It al­lows women to en­vi­sion their mas­ter­piece, per­son­al­ize it, and pre­view their own cre­ation be­fore or­der­ing their per­fect pair.

Core Tar­get Group

The brand tar­gets the mod­ern In­dian women within the age bracket of 25- 50 years. The Oceedee woman is fash­ion for­ward and trend­set­ter by virtue of her re­fined taste.

Core Prod­uct Cat­e­gories

Oceedee of­fers a wide range of high qual­ity leather shoes hand­crafted in ex­quis­ite de­signs.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion

The brand’s fo­cal oc­ca­sion wear col­lec­tion, called ‘Wed­ding Edit’ of­fers a se­lec­tion of mod­ern de­signs with tra­di­tional aes­thet­ics. The com­plete range is tai­lored to guar­an­tee ex­treme com­fort and prom­ises to be the per­fect trousseau.

De­sign Aes­thetic and Details

The col­lec­tion is de­signed to en­sure easy to wear, com­fort­able footwear for mul­ti­ple events in a wed­ding. Spe­cial colour pal­ettes of gold, red and ma­roon, etc., are se­lected to com­pli­ment In­dian wed­ding out­fits. The brand is also soon launch­ing trousseau and per­son­al­iza­tion fea­tures for the brides.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tions

Wed­ding sea­son is big in In­dia and In­di­ans truly love cu­rat­ing their wed­ding look. The col­lec­tion was launched to of­fer a va­ri­ety in de­signs, colour ways and heels that con­sumers can sport in all events in a wed­ding.

Pro­mo­tion Plans

The brand has in­vested heav­ily on so­cial me­dia pro­mo­tions, with spe­cial fo­cus on Face­book and In­sta­gram ads. It also is em­ploy­ing in­flu­encer tie ups, celebrity col­lab­o­ra­tions and editorial sourc­ing.

Forth­com­ing Fall/ Win­ter Col­lec­tion

Oceede’s Fall ‘18 col­lec­tion is to be launched by the end of the month and will com­prise two col­lab­o­ra­tive run­way col­lec­tions — Rahul Mishra X Oceedee at Paris Fash­ion Week and Leanne Mar­shall X Oceedee at New York Fash­ion Week.

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