Sabhyata, as the name depicts, is a true reflection of Indian ethnic wear. The main USP of the brand is the quality of its products, the reasonable price range and the great customer ethics. Sabhyata is not only highly popular in metro cities but also in tier -II and -III markets as well. What sets the brand apart is the prominent use of indigenous techniques such as Dabu prints, vegetable dyes, indigo, etc.
Core Target Group
The core target of the brand is women from all walks of life. The brand aims to provide ethnic fashion to women from 18 years to 60 years of age group.
Core Product Categories
Over the years, Sabhyata has evolved and followed the ongoing trend in ethnicity. The brand’s product range comprises of kurtas, kurtis, palazzos, leggings, dupattas and the brand aims to add more varieties in the coming days.
The brand wishes to keep its collections open for all purpose and for women from all walks of life. The choice ranges from corporate collection to unique festive collection, as per the season of the year. Up till now, all it’s collections have received good response from the customers and the creations have met the brand’s growth expectations.
Occasion Wear Collections
Sabhyata introduces a new range of collections every month as per the upcoming season. The brand tries to create a mix and match of its attires.
Design Aesthetic and Product Details
The brand’s collections are mostly done in cotton based fabrics, chanderi and flux. When it comes to colours, Sabhyata always keeps it’s collections ethnic, sober and light, making them occasion friendly at the same time. Some of its unique colours are green, yellow, light pink, blue and red.
Marketing and Promotions
The brand’s promotional plans mostly revolve around the collection and the theme it carries. It generally organizes various social media campaigns to keep engaging its customers, creates festival/occasional videos and participates in radio activities. The brand’s latest promotional video that reflects on the motherdaughter relationship was met with an overwhelming response.