Business of Fashion - - Contents -

Sabhyata, as the name de­picts, is a true re­flec­tion of In­dian eth­nic wear. The main USP of the brand is the qual­ity of its prod­ucts, the rea­son­able price range and the great cus­tomer ethics. Sabhyata is not only highly pop­u­lar in metro cities but also in tier -II and -III mar­kets as well. What sets the brand apart is the prom­i­nent use of in­dige­nous tech­niques such as Dabu prints, veg­etable dyes, indigo, etc.

Core Tar­get Group

The core tar­get of the brand is women from all walks of life. The brand aims to pro­vide eth­nic fash­ion to women from 18 years to 60 years of age group.

Core Prod­uct Cat­e­gories

Over the years, Sabhyata has evolved and fol­lowed the on­go­ing trend in eth­nic­ity. The brand’s prod­uct range com­prises of kurtas, kur­tis, palaz­zos, leg­gings, du­pat­tas and the brand aims to add more va­ri­eties in the com­ing days.

The brand wishes to keep its col­lec­tions open for all pur­pose and for women from all walks of life. The choice ranges from cor­po­rate col­lec­tion to unique festive col­lec­tion, as per the sea­son of the year. Up till now, all it’s col­lec­tions have re­ceived good re­sponse from the cus­tomers and the cre­ations have met the brand’s growth ex­pec­ta­tions.

Oc­ca­sion Wear Col­lec­tions

Sabhyata in­tro­duces a new range of col­lec­tions ev­ery month as per the up­com­ing sea­son. The brand tries to cre­ate a mix and match of its at­tires.

De­sign Aes­thetic and Prod­uct Details

The brand’s col­lec­tions are mostly done in cot­ton based fab­rics, chan­deri and flux. When it comes to colours, Sabhyata al­ways keeps it’s col­lec­tions eth­nic, sober and light, mak­ing them oc­ca­sion friendly at the same time. Some of its unique colours are green, yel­low, light pink, blue and red.

Mar­ket­ing and Pro­mo­tions

The brand’s pro­mo­tional plans mostly re­volve around the col­lec­tion and the theme it car­ries. It gen­er­ally or­ga­nizes var­i­ous so­cial me­dia cam­paigns to keep en­gag­ing its cus­tomers, cre­ates fes­ti­val/oc­ca­sional videos and par­tic­i­pates in radio ac­tiv­i­ties. The brand’s lat­est pro­mo­tional video that re­flects on the moth­er­daugh­ter re­la­tion­ship was met with an over­whelm­ing re­sponse.

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