A Future Lifestyle and Fashions brand, Giovani is a quintessential formal wear brand that eases the layer of formalrituals around the suit and allows one’s true self to manifest. The brand is popular chiefly because of its superior fits and the trademark Italian cuts that Giovani suits and jackets feature.
Core Target Group
Giovani’s chief target audience comprises men in the age group of 2540 years. It’s for the man who straddles many roles and celebrates each of them with ease.
Core Product Categories
The brand’s collection encompasses a concoction of styles in bandhgalas, jackets, shirts, Nehru jackets and blazers. There are many intricate detailing and embellishments added in each of these garments.
Nominated Festive Collection and it’s Theme
The new collection is called ‘Great Jazz’ and its core theme revolves around celebrating the elegance and flamboyance of the great jazz era.
Design Aesthetics and Details
Giovani has used bold velvets, jacquards and structures to give the collection a distinctive visual appeal. The collection also features a wide range of waist coats for mix and match, chained waist coats and ultra slim fit trousers along with a striking range of differentiated shirts that include tuxedo wing collar shirts, pin tuck shirts, black piping mandarin collar shirts, etc.
Reasons for Creating the Collection and Overall Expectations
The jazz era was known for its bold look and fashion statements. With exposure to fast evolving international trends, the brand expects the Indian men to be more experimental and make dauntless fashion statements with the ‘Great Jazz’ collection.
Promotion Plans for the Collection
The brand plans to promote the collection utilizing strong visual representations and props in all its stores. The brand also plans to utilize the digital media to connect to the modern, digitally savvy consumers.
Latest Fall/Winter Collection
Apart from the ‘Great Jazz’ collection, Giovani has also launched a new Fall/Winter collection that draws inspiration from the mix and match story. Sensibilities of the new Autumn/ Winter collection is inspired by lavish lifestyle.