Business of Fashion - - Contents -

Nargis of­fers an all ex­clu­sive col­lec­tion of suits, sa­rees and lehen­gas that are trendy and are a must-have at­tire for ev­ery oc­ca­sion. The dom­i­nant style of the brand’s col­lec­tion is monar­chal and ma­jes­tic with high qual­ity works like rich fab­rics and bright re­gal colours. Al­though an eth­nic wear brand, Nargis’ prod­ucts fea­ture a touch of in­no­va­tion that helps its con­sumers to look tra­di­tional as well as trendy at the same time.

Core Tar­get Group

The brand tar­gets each and ev­ery age group of women, whether it is teenagers, house­wives or col­lege go­ing girls. It is a one stop des­ti­na­tion for ev­ery con­sumer who is look­ing for eth­nic col­lec­tion with a mod­ern taste.

Core Prod­uct Cat­e­gories

Nargis’s prod­uct bas­ket en­com­passes a con­coc­tion of ma­te­ri­als, fab­rics, em­bel­lish­ments, colours and sil­hou­ettes. The brand of­fers de­signs that are a mix of se­quins work, vi­brant zari and thread work with care­ful com­bi­na­tion of colours, to give an eclec­tic look to ev­ery woman’s at­tire. The brand also in­cludes fab­rics such as chif­fon, geor­gette and net and fea­tures ex­ten­sive zari, re­sham, patch and cut work in its col­lec­tions. Colours in­cor­po­rated in­clude golden, red, yel­low, pink, ma­roon and many more.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and it’s Theme

Nargis presents the ‘Ran­goli’ col­lec­tion for the sea­son of colours. The col­lec­tion is in­spired by the royal Mughal era and is a time­less style which has re­cently made its way back to the In­dian fash­ion scene. The richly em­broi­dered and colour­fully op­u­lent ‘Ran­goli’ col­lec­tion is among the trendi­est picks of the sea­son.

De­sign Aes­thetic and Details

Nargis has crafted a unique and un­par­al­leled sig­na­ture style of their own which is a fu­sion of In­dian kari­gari. The col­lec­tion fea­tures eth­nic wear pimped up with ir­re­sistible com­bi­na­tion of colours, styles and de­signs that up­hold the tra­di­tion­al­ist de­signs but in­cor­po­rates mod­ern trends. The col­lec­tion cap­tures the eter­nal mag­nif­i­cence of In­dian mar­riages and keep pace with the op­u­lence of the same, a lot of zari, re­sham, stones, thread and cut work has been utilised in lovely colours like beige, red, pink and or­ange.

Pro­mo­tion Plans

The brand is con­nect­ing with its reg­u­lar cus­tomers through mail­ers and also get­ting good re­sponse from them. It is also plan­ning for a festive sale soon.

Forth­com­ing Fall/Win­ter Col­lec­tion

The Fall/ Win­ter sea­son kicks off the wed­ding sea­son in In­dia, which is a very cru­cial time for any eth­nic wear brand. In line with this, the brand is try­ing to come up with a unique col­lec­tion cre­ated not only for the bride but also for the brides­maids and the rel­a­tives.

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