Nargis offers an all exclusive collection of suits, sarees and lehengas that are trendy and are a must-have attire for every occasion. The dominant style of the brand’s collection is monarchal and majestic with high quality works like rich fabrics and bright regal colours. Although an ethnic wear brand, Nargis’ products feature a touch of innovation that helps its consumers to look traditional as well as trendy at the same time.
Core Target Group
The brand targets each and every age group of women, whether it is teenagers, housewives or college going girls. It is a one stop destination for every consumer who is looking for ethnic collection with a modern taste.
Core Product Categories
Nargis’s product basket encompasses a concoction of materials, fabrics, embellishments, colours and silhouettes. The brand offers designs that are a mix of sequins work, vibrant zari and thread work with careful combination of colours, to give an eclectic look to every woman’s attire. The brand also includes fabrics such as chiffon, georgette and net and features extensive zari, resham, patch and cut work in its collections. Colours incorporated include golden, red, yellow, pink, maroon and many more.
Nominated Occasion Wear Collection and it’s Theme
Nargis presents the ‘Rangoli’ collection for the season of colours. The collection is inspired by the royal Mughal era and is a timeless style which has recently made its way back to the Indian fashion scene. The richly embroidered and colourfully opulent ‘Rangoli’ collection is among the trendiest picks of the season.
Design Aesthetic and Details
Nargis has crafted a unique and unparalleled signature style of their own which is a fusion of Indian karigari. The collection features ethnic wear pimped up with irresistible combination of colours, styles and designs that uphold the traditionalist designs but incorporates modern trends. The collection captures the eternal magnificence of Indian marriages and keep pace with the opulence of the same, a lot of zari, resham, stones, thread and cut work has been utilised in lovely colours like beige, red, pink and orange.
The brand is connecting with its regular customers through mailers and also getting good response from them. It is also planning for a festive sale soon.
Forthcoming Fall/Winter Collection
The Fall/ Winter season kicks off the wedding season in India, which is a very crucial time for any ethnic wear brand. In line with this, the brand is trying to come up with a unique collection created not only for the bride but also for the bridesmaids and the relatives.