Aspen is a watch designed for the strong independent woman who perfectly balances her personal and professional life, wants to make a bold fashion statement and is in sync with Indian traditional ways. The brand’s watches are created with bold large cases, unique dials and jewellery chains and straps that are designed in Italy. The company, Just Lifestyle Pvt. Ltd., was launched with a vision to create a benchmark in luxury retailing. The multi-brand watch retail chain now retails through 70 doors and houses over 40 international and national watch brands.
Core Target Group
Aspen watches are for the women who want to reflect their tradition in whatever they wear. These young and confident women are fashion lovers and want something very bold and unique. The segment lies in between the luxury and mass audience targeting Sec A, B+.
Core Product Categories
About 70 percent of the watches in the brand’s portfolio are jewellery watches that are very feminine in designs. The brand also offers watches with bold designs and different straps which fall under the Power Bold and Ceramic collection. Aspen also features a men’s collection called ‘Escape by Aspen’ that contributes to the 15 percent of total designs.
Nominated Occasion Wear Collection it’s Theme
Aspen has recently launched Aura collection. The Aura energy watch was created as an ode to the Indian women who are stepping out of the shadows of a patriarchal society and needed strength, affirmation and a harmonious alignment in her endeavour to juxtapose work and home responsibilities. These watches are patented and design trademarked.
Design Aesthetics and Details
The Aura energy watch uses 7 semi precious gemstones that are placed to align the 7 chakras. The stones are supported by the watch case and the unique transparent design allows the aesthetic look with a peek of beautiful deep colours. The watches have beautiful crystal studded dials and attractive chains.
Forthcoming Fall/Winter Collection
The brand is currently working on new additions to its jewellery collection. The designs are very ornamental with keen focus on intricacy. These will be the best substitutes to the conventional jewellery pieces but in a very fashionable way.