Aspen

Business of Fashion - - Contents -

Aspen is a watch de­signed for the strong in­de­pen­dent woman who per­fectly bal­ances her per­sonal and pro­fes­sional life, wants to make a bold fash­ion state­ment and is in sync with In­dian tra­di­tional ways. The brand’s watches are cre­ated with bold large cases, unique di­als and jew­ellery chains and straps that are de­signed in Italy. The com­pany, Just Life­style Pvt. Ltd., was launched with a vi­sion to cre­ate a bench­mark in lux­ury re­tail­ing. The multi-brand watch re­tail chain now re­tails through 70 doors and houses over 40 in­ter­na­tional and na­tional watch brands.

Core Tar­get Group

Aspen watches are for the women who want to re­flect their tra­di­tion in what­ever they wear. Th­ese young and con­fi­dent women are fash­ion lovers and want some­thing very bold and unique. The seg­ment lies in be­tween the lux­ury and mass au­di­ence tar­get­ing Sec A, B+.

Core Prod­uct Cat­e­gories

About 70 per­cent of the watches in the brand’s port­fo­lio are jew­ellery watches that are very fem­i­nine in de­signs. The brand also of­fers watches with bold de­signs and dif­fer­ent straps which fall un­der the Power Bold and Ce­ramic col­lec­tion. Aspen also fea­tures a men’s col­lec­tion called ‘Es­cape by Aspen’ that con­trib­utes to the 15 per­cent of to­tal de­signs.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion it’s Theme

Aspen has re­cently launched Aura col­lec­tion. The Aura en­ergy watch was cre­ated as an ode to the In­dian women who are step­ping out of the shad­ows of a pa­tri­ar­chal so­ci­ety and needed strength, af­fir­ma­tion and a har­mo­nious align­ment in her en­deav­our to jux­ta­pose work and home re­spon­si­bil­i­ties. Th­ese watches are patented and de­sign trade­marked.

De­sign Aes­thet­ics and Details

The Aura en­ergy watch uses 7 semi pre­cious gem­stones that are placed to align the 7 chakras. The stones are sup­ported by the watch case and the unique trans­par­ent de­sign al­lows the aes­thetic look with a peek of beau­ti­ful deep colours. The watches have beau­ti­ful crys­tal stud­ded di­als and at­trac­tive chains.

Forth­com­ing Fall/Win­ter Col­lec­tion

The brand is cur­rently work­ing on new ad­di­tions to its jew­ellery col­lec­tion. The de­signs are very or­na­men­tal with keen fo­cus on in­tri­cacy. Th­ese will be the best sub­sti­tutes to the con­ven­tional jew­ellery pieces but in a very fashionable way.

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