Cadini is an internationally renowned Italian lifestyle brand founded in 1970. Its bespoke collection of men’s wear exudes élan, as quality craftsmanship meets unmatched comfort and timeless style. It has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy with a global presence.
Core Target Group
Cadini targets successful men from Sec A and above. A typical Cadini consumer is 25 years old and above and is fashionable, brand conscious, a global traveller and has a penchant to be trendy.
Core Product Categories
Cadini offers suits, shirts, t-shirts, jackets, trousers and leather accessories across both formal and casual wear. It also has an exquisite range of bandhgalas, tuxedos and a range of ties, pocket squares, scarves tailored from the finest silk.
Nominated Occasion Wear Collection and Theme
Cadini’s Autumn/Winter 2017 collection reflects quality, with creativity and innovation being the guidelines and distinctive characteristics of every offering. The new collection reflects the brand’s passion for style, quality and research. It celebrates the traditional ‘Made in Italy’ style to create tailor-fit garments for contemporary men.
Design Aesthetics and Details
The new collection offers apparels in premium fabrics such as 100 percent Giza cotton, 100 percent linen, super fine Merino wool, wool-silklinen, 100 percent silk and premium TR.
Reasons for Creating the Collection
Designed for a gentleman with a multifaceted personality and bold style, the new collection has been created keeping in mind the upcoming season of celebrations. It will offer a range to fit every requirement.
Cadini’s campaign for the new collection was shot at the fashion capital of the world, Milan. It is being promoted through multi-channels such as print, digital and hoardings.
For the next season, Cadini intends to introduce fine quality flat-knit polos and a shirting range in the hues of indigo. The brand is also looking forward to present its denim range.