Business of Fashion - - Contents -

Cadini is an in­ter­na­tion­ally renowned Ital­ian life­style brand founded in 1970. Its be­spoke col­lec­tion of men’s wear ex­udes élan, as qual­ity crafts­man­ship meets un­matched com­fort and time­less style. It has con­tin­u­ously sus­tained a great pas­sion for style, qual­ity and re­search and has evolved as one of the most sought af­ter brands from Italy with a global pres­ence.

Core Tar­get Group

Cadini tar­gets suc­cess­ful men from Sec A and above. A typ­i­cal Cadini con­sumer is 25 years old and above and is fashionable, brand con­scious, a global trav­eller and has a pen­chant to be trendy.

Core Prod­uct Cat­e­gories

Cadini of­fers suits, shirts, t-shirts, jack­ets, trousers and leather ac­ces­sories across both for­mal and ca­sual wear. It also has an ex­quis­ite range of band­hgalas, tuxe­dos and a range of ties, pocket squares, scarves tai­lored from the finest silk.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and Theme

Cadini’s Au­tumn/Win­ter 2017 col­lec­tion re­flects qual­ity, with cre­ativ­ity and in­no­va­tion be­ing the guide­lines and dis­tinc­tive char­ac­ter­is­tics of ev­ery of­fer­ing. The new col­lec­tion re­flects the brand’s pas­sion for style, qual­ity and re­search. It celebrates the tra­di­tional ‘Made in Italy’ style to cre­ate tai­lor-fit gar­ments for con­tem­po­rary men.

De­sign Aes­thet­ics and Details

The new col­lec­tion of­fers ap­par­els in pre­mium fab­rics such as 100 per­cent Giza cot­ton, 100 per­cent linen, su­per fine Merino wool, wool-silk­li­nen, 100 per­cent silk and pre­mium TR.

Rea­sons for Cre­at­ing the Col­lec­tion

De­signed for a gentle­man with a mul­ti­fac­eted per­son­al­ity and bold style, the new col­lec­tion has been cre­ated keep­ing in mind the up­com­ing sea­son of cel­e­bra­tions. It will of­fer a range to fit ev­ery re­quire­ment.

Pro­mo­tion Plans

Cadini’s cam­paign for the new col­lec­tion was shot at the fash­ion cap­i­tal of the world, Mi­lan. It is be­ing pro­moted through multi-chan­nels such as print, dig­i­tal and hoard­ings.

Up­com­ing Col­lec­tions

For the next sea­son, Cadini in­tends to in­tro­duce fine qual­ity flat-knit po­los and a shirt­ing range in the hues of indigo. The brand is also look­ing for­ward to present its denim range.

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