Clarks offers classic, stylish and innovative shoes crafted with 190 years of experience to ensure great fit, quality, value and performance. The brand was launched in 1825 and since then have been delivering a groundbreaking combination of invention and craftsmanship. The brand has more than 22,000 Clarks styles in its archive, each having sparked a revolution, defined a generation and captured the imagination.
Core Target Group
The brand targets confident, free-spirited individuals in the age group of 25 to 50 years. Their lifestyle represents contemporary values, a natural taste for elegance, and understated looks with timeless potential.
Core Product Categories
The brand is widely known for its range of stylish yet comfortable footwear. However, the brand also retails an accessories collection that includes handbags, shoe care products, bags, wallets and belts. The collection was launched keeping in mind the needs of the urban consumer during the festive season.
Occasion Wear Collections
The brand has a range of formal shoes for men in classic black and brown that complements the festive look. For women, the collection ranges from flats, block heels and pointed heels in a range of colours that are effortlessly stylish and chic.
Design Aesthetics and Details
Designed with versatility in mind, the shoes are modern, simple, flexible and yet sophisticated. These styles can be worn morning to night, informal to formal, day after day. Highlights for the new season include sleek profiles crafted to hug the foot. The collection features shoes in soft premium leathers in hues of grey, black, burgundy and brown. The full leather linings and a pre-flexed leather outsole adds to its sublime softness and comfort.
Forthcoming Fall/ Winter Collection
Clarks’ latest collection this season is a reflection of the brand’s design ethos and years of shoemaking expertise. The key collection highlights include the Second Skin range of shoes that are modern, simple and sophisticated — styles that can be worn all day for men and women. The sports inspired Trigenic collection offers an ultralight finish that takes natural movement to a new level. The brand is also launching the Nature IV collection that embodies technological vision, an obsession with finding the beauty in simplicity and a passion for comfort without compromise.