Clarks

Business of Fashion - - Contents -

Clarks of­fers clas­sic, stylish and in­no­va­tive shoes crafted with 190 years of ex­pe­ri­ence to en­sure great fit, qual­ity, value and per­for­mance. The brand was launched in 1825 and since then have been de­liv­er­ing a ground­break­ing com­bi­na­tion of in­ven­tion and crafts­man­ship. The brand has more than 22,000 Clarks styles in its ar­chive, each hav­ing sparked a rev­o­lu­tion, de­fined a gen­er­a­tion and cap­tured the imag­i­na­tion.

Core Tar­get Group

The brand tar­gets con­fi­dent, free-spir­ited in­di­vid­u­als in the age group of 25 to 50 years. Their life­style rep­re­sents con­tem­po­rary val­ues, a nat­u­ral taste for ele­gance, and un­der­stated looks with time­less po­ten­tial.

Core Prod­uct Cat­e­gories

The brand is widely known for its range of stylish yet com­fort­able footwear. How­ever, the brand also re­tails an ac­ces­sories col­lec­tion that in­cludes hand­bags, shoe care prod­ucts, bags, wal­lets and belts. The col­lec­tion was launched keep­ing in mind the needs of the ur­ban con­sumer dur­ing the festive sea­son.

Oc­ca­sion Wear Col­lec­tions

The brand has a range of for­mal shoes for men in clas­sic black and brown that com­ple­ments the festive look. For women, the col­lec­tion ranges from flats, block heels and pointed heels in a range of colours that are ef­fort­lessly stylish and chic.

De­sign Aes­thet­ics and Details

De­signed with ver­sa­til­ity in mind, the shoes are mod­ern, sim­ple, flex­i­ble and yet so­phis­ti­cated. Th­ese styles can be worn morn­ing to night, in­for­mal to for­mal, day af­ter day. Highlights for the new sea­son in­clude sleek pro­files crafted to hug the foot. The col­lec­tion fea­tures shoes in soft pre­mium leathers in hues of grey, black, bur­gundy and brown. The full leather lin­ings and a pre-flexed leather out­sole adds to its sub­lime soft­ness and com­fort.

Forth­com­ing Fall/ Win­ter Col­lec­tion

Clarks’ lat­est col­lec­tion this sea­son is a re­flec­tion of the brand’s de­sign ethos and years of shoe­mak­ing ex­per­tise. The key col­lec­tion highlights in­clude the Sec­ond Skin range of shoes that are mod­ern, sim­ple and so­phis­ti­cated — styles that can be worn all day for men and women. The sports in­spired Tri­genic col­lec­tion of­fers an ul­tra­light fin­ish that takes nat­u­ral move­ment to a new level. The brand is also launch­ing the Na­ture IV col­lec­tion that em­bod­ies tech­no­log­i­cal vi­sion, an ob­ses­sion with find­ing the beauty in sim­plic­ity and a pas­sion for com­fort with­out com­pro­mise.

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