Driven by the core aim of offering the best in fashion and fit at the most affordable prices,
Turtle has come a long way. The brand’s journey began in Kolkata, in 1993 as an aspiring yet steadfast enterprise that went on to become one of India’s fastest growing companies in the industry. With trendsetting fashion and redefining styles, the brand has established itself as a favourite among men who wish to stand out and make a statement.
Core Target Group
Turtle’s target group consists of the Sec A and B male consumers between the age group of 25- 50 years.
Core Product Categories
The brand’s core product categories include shirts, polos and crews, formal trousers in TR and wool blends, washed chinos, linens, denims, formal blazers along with non lined sporty jackets as well as dressy suits, waistcoats, bandhis in TR, cotton and linen.
Turtle also offers a unique range of jacquard and washed pullovers and windcheaters.
Nominated Occasion Wear Collection and it’s Theme
Turtle’s latest occasion wear collection is called ‘Soul’ and offers a convertible feature as its main USP for its range of outerwear like suits, blazers and waistcoats. In shirts, the collection features two strong seasonal trends of prints and jacquards.
Design Aeshetics and Details
Shirts in the collection feature patterned prints on satin and dobby bases. Jacquards are dominated by geometric and floral patterns. Mocha, plump, forest green, slate are the colour highlights. Other distinctive features include, button down with small band on band collars, nehru collars, small cut away cuffs, detailed plackets and inner neck bands enhanced with trims. Predominantly, satins and dobby bases are used. In outerwear, rich dobby bases with play in colours are a staple. Colours used ranges from black, navy to brown and grey, playing with their tints and tones. Three piece suits and tuxedos are highlights of this collection. The collection also features detachable lapels for multi utility factor.
Reasons for Creating the Collection and Expectations from it
Turtle launched the ‘Soul’ collection to simply cater to the gap for curated occasion wear pieces at rational price points in India.
The brand plans to exploit print, outdoor and digital medium to promote the ‘Soul’ collection this season. Apart from this, Turtle is also showcasing its TVC in multiplex and digital media.
The brand’s latest Fall/Winter collection includes a chic and trendy range of corduroy prints, brushed checks, jacquard pullovers, washed wind breakers, printed chinos, and peached plaids.