Business of Fashion - - Contents -

Driven by the core aim of of­fer­ing the best in fash­ion and fit at the most af­ford­able prices,

Turtle has come a long way. The brand’s jour­ney be­gan in Kolkata, in 1993 as an as­pir­ing yet stead­fast en­ter­prise that went on to be­come one of In­dia’s fastest grow­ing com­pa­nies in the in­dus­try. With trend­set­ting fash­ion and re­defin­ing styles, the brand has es­tab­lished it­self as a favourite among men who wish to stand out and make a state­ment.

Core Tar­get Group

Turtle’s tar­get group con­sists of the Sec A and B male con­sumers be­tween the age group of 25- 50 years.

Core Prod­uct Cat­e­gories

The brand’s core prod­uct cat­e­gories in­clude shirts, po­los and crews, for­mal trousers in TR and wool blends, washed chi­nos, linens, den­ims, for­mal blaz­ers along with non lined sporty jack­ets as well as dressy suits, waist­coats, band­his in TR, cot­ton and linen.

Turtle also of­fers a unique range of jacquard and washed pullovers and wind­cheaters.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and it’s Theme

Turtle’s lat­est oc­ca­sion wear col­lec­tion is called ‘Soul’ and of­fers a con­vert­ible fea­ture as its main USP for its range of out­er­wear like suits, blaz­ers and waist­coats. In shirts, the col­lec­tion fea­tures two strong sea­sonal trends of prints and jacquards.

De­sign Aeshet­ics and Details

Shirts in the col­lec­tion fea­ture pat­terned prints on satin and dobby bases. Jacquards are dom­i­nated by geo­met­ric and flo­ral pat­terns. Mocha, plump, for­est green, slate are the colour highlights. Other dis­tinc­tive fea­tures in­clude, but­ton down with small band on band col­lars, nehru col­lars, small cut away cuffs, de­tailed plack­ets and in­ner neck bands en­hanced with trims. Pre­dom­i­nantly, satins and dobby bases are used. In out­er­wear, rich dobby bases with play in colours are a sta­ple. Colours used ranges from black, navy to brown and grey, play­ing with their tints and tones. Three piece suits and tuxe­dos are highlights of this col­lec­tion. The col­lec­tion also fea­tures de­tach­able lapels for multi util­ity fac­tor.

Rea­sons for Cre­at­ing the Col­lec­tion and Ex­pec­ta­tions from it

Turtle launched the ‘Soul’ col­lec­tion to sim­ply cater to the gap for cu­rated oc­ca­sion wear pieces at ra­tio­nal price points in In­dia.

Pro­mo­tion Plans

The brand plans to ex­ploit print, out­door and dig­i­tal medium to pro­mote the ‘Soul’ col­lec­tion this sea­son. Apart from this, Turtle is also show­cas­ing its TVC in mul­ti­plex and dig­i­tal me­dia.

Fall/Win­ter Col­lec­tion

The brand’s lat­est Fall/Win­ter col­lec­tion in­cludes a chic and trendy range of cor­duroy prints, brushed checks, jacquard pullovers, washed wind breakers, printed chi­nos, and peached plaids.

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