Business of Fashion - - Contents -

Shree is renowned for of­fer­ing cus­tomers the right blend of tra­di­tional and mod­ern eth­nic wear in a lively and vi­brant shop­ping ex­pe­ri­ence at af­ford­able prices in In­dia and abroad. The brand be­lieves in the idea of women em­pow­er­ment and this phi­los­o­phy is deeply rooted in its cre­ations.

Core Tar­get Group

Shree is a house­hold brand. It is de­signed for mod­ern In­dian women of all age groups who are con­fi­dent and are will­ing to look be­yond the tra­di­tional cul­tural and societal bar­ri­ers.

Core Prod­uct Cat­e­gories

Shree of­fers com­plete fash­ion wardrobe in­clud­ing de­signer wear, clas­sic work wear, re­laxed ca­sual wear and evening wear. The brand is a prom­i­nent man­u­fac­turer and sup­plier of ladies kurtas, leg­gings, palaz­zos, pants, du­pat­tas, dresses, skirts and tops.

Nom­i­nated Oc­ca­sion Wear and it’s Theme

‘Svarna’ is spe­cially de­signed for the up­com­ing festive sea­son in In­dia. ‘Svarna’ ex­hibits the ele­gance and en­chant­ing charm of the gold foil. Gold is con­sid­ered as colour of pros­per­ity, lux­ury, suc­cess and pres­tige. The ele­gance of block print­ing in flo­ral and ge­o­met­ri­cal prints cap­ti­vate the eye with its re­fined in­tri­cacy.

De­sign Aes­thet­ics and Details

Dif­fer­ent styles like skirts, capes, dresses and kur­tis add an ur­ban chick touch with ele­gance. The blend of right fab­rics like soft rayon and geor­gette with bright shade of colours like blue, fuch­sia, etc., makes each prod­uct ap­peal­ing for the cus­tomers. Shree uses em­bel­lish­ments such as zari, se­quins and stonework on block print­ing to show­case the rich­ness of fes­ti­vals.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tions

Shree celebrates wom­an­hood and wants to bring the essence of its rich cul­tural her­itage to its cus­tomers. The brand’s de­sign­ers get in­spired from the nook and cor­ners of In­dia. From sketch to gar­ment, the brand strives to nur­ture all those things it loves about In­dia and put them to­gether in an en­sem­ble.

Pro­mo­tion Plans

The brand is plan­ning to launch ‘Svarna’ at all its EBOs. With the right mix of dig­i­tal mar­ket­ing and video ad­ver­tis­ing, it wishes to cre­ate high im­pact on its cus­tomers.

Forth­com­ing Fall/Win­ter Col­lec­tion

For the up­com­ing win­ter sea­son, Shree is plan­ning to re­lease a ‘Ja­mawar’ col­lec­tion that is usu­ally in­spired by the beau­ti­ful crafts of Kash­mir. It is a blend of many hues and colours, which ren­ders an inim­itable unique­ness to the fab­ric. The col­lec­tion of Fall/ Win­ter 2017-18 is sim­ple yet ef­fort­lessly el­e­gant. From straight cut kur­tis to flared jack­ets, the brand has merged In­dian prints beau­ti­fully with mod­ern sil­hou­ettes to give a fu­sion look. Dusky shades of straight cut wear high­lighted with em­bel­lish­ments are ideal for ev­ery oc­ca­sion.

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