Shree is renowned for offering customers the right blend of traditional and modern ethnic wear in a lively and vibrant shopping experience at affordable prices in India and abroad. The brand believes in the idea of women empowerment and this philosophy is deeply rooted in its creations.
Core Target Group
Shree is a household brand. It is designed for modern Indian women of all age groups who are confident and are willing to look beyond the traditional cultural and societal barriers.
Core Product Categories
Shree offers complete fashion wardrobe including designer wear, classic work wear, relaxed casual wear and evening wear. The brand is a prominent manufacturer and supplier of ladies kurtas, leggings, palazzos, pants, dupattas, dresses, skirts and tops.
Nominated Occasion Wear and it’s Theme
‘Svarna’ is specially designed for the upcoming festive season in India. ‘Svarna’ exhibits the elegance and enchanting charm of the gold foil. Gold is considered as colour of prosperity, luxury, success and prestige. The elegance of block printing in floral and geometrical prints captivate the eye with its refined intricacy.
Design Aesthetics and Details
Different styles like skirts, capes, dresses and kurtis add an urban chick touch with elegance. The blend of right fabrics like soft rayon and georgette with bright shade of colours like blue, fuchsia, etc., makes each product appealing for the customers. Shree uses embellishments such as zari, sequins and stonework on block printing to showcase the richness of festivals.
Reasons for Creating the Collection and Overall Expectations
Shree celebrates womanhood and wants to bring the essence of its rich cultural heritage to its customers. The brand’s designers get inspired from the nook and corners of India. From sketch to garment, the brand strives to nurture all those things it loves about India and put them together in an ensemble.
The brand is planning to launch ‘Svarna’ at all its EBOs. With the right mix of digital marketing and video advertising, it wishes to create high impact on its customers.
Forthcoming Fall/Winter Collection
For the upcoming winter season, Shree is planning to release a ‘Jamawar’ collection that is usually inspired by the beautiful crafts of Kashmir. It is a blend of many hues and colours, which renders an inimitable uniqueness to the fabric. The collection of Fall/ Winter 2017-18 is simple yet effortlessly elegant. From straight cut kurtis to flared jackets, the brand has merged Indian prints beautifully with modern silhouettes to give a fusion look. Dusky shades of straight cut wear highlighted with embellishments are ideal for every occasion.