Bata India is aligned with the Bata Global Brand Manifesto — Me. And Comfortable With It, which suggests the world is not about looking pretty, behaving nicely or fitting the standards. It is about living the life you want to live in the way you want to. It’s about strengthening one’s confidence, by choosing a brand that cherishes diversity and women empowerment. Bata has held a unique place in the hearts of Indians for more than 85 years and offers footwear and accessories for the entire family. Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across a variety of brands.
Core Target Consumer
Bata targets the modern Indian woman between the age bracket of 20-30 years, residing and having a career in metros, tier -I and -II cities. These women are comfortable with their choices, emotions, femininity and with challenging gender roles. In essence, these women are comfortable in her own style and shoes.
Core Product Categories
Bata India offers a wide range of footwear and accessories for men, women, youth and children. It also holds a special place in the areas of sports aficionados.
Nominated Occasion Wear Collection
Bata’s main occasion wear collection include the Bata Festive Collection and the Marie Claire occasion wear collection. The Bata festive collection draws a lot of influence from subtle, yet glamorous fashion, with premium crystal styling elements and custom embroidery adding a classy touch. From bright red colours to metallic hues of golden and bronze, Bata brings a collection to suit the needs for both traditional and Indo-western outfits. The Marie Claire occasion wear collection features wedges and heels, which are minimalistic with a modern twist. This collection features tribal inspired graphic detailing and rich finishes including velvet and suede.
Reasons for Creating the Collection and Overall Expectations
With a majority of Indians becoming younger, new ways to connect and pace of collections launch become imperative. Bata has lined up new launches aimed at younger audiences including the premium occasion wear offerings.
A majority of the brand’s target audience is very active online and on the social media so that becomes a natural touchpoint for promotion. The brand plans to create interesting products, videos and influencer based content to market this collection.
Forthcoming Fall/Winter Collections
Bata has an array of collections lined for the Autumn/Winter season. This includes the new launches from all its brands like Power, Northstar, Hush Puppies, Bata Atletico, etc. Highlights from the collection also include Bata Insolia 2.0, which is probably the world’s most comfortable heels for women, the European leather collection for men, and the Naturalizer AW 2017 collection for women.