Business of Fashion - - Contents -

Bata In­dia is aligned with the Bata Global Brand Man­i­festo — Me. And Com­fort­able With It, which sug­gests the world is not about look­ing pretty, be­hav­ing nicely or fit­ting the stan­dards. It is about liv­ing the life you want to live in the way you want to. It’s about strength­en­ing one’s con­fi­dence, by choos­ing a brand that cher­ishes di­ver­sity and women em­pow­er­ment. Bata has held a unique place in the hearts of In­di­ans for more than 85 years and of­fers footwear and ac­ces­sories for the en­tire fam­ily. Bata In­dia is the largest footwear re­tailer in In­dia, of­fer­ing footwear, ac­ces­sories and bags across a va­ri­ety of brands.

Core Tar­get Con­sumer

Bata tar­gets the mod­ern In­dian woman be­tween the age bracket of 20-30 years, re­sid­ing and hav­ing a career in met­ros, tier -I and -II cities. Th­ese women are com­fort­able with their choices, emo­tions, fem­i­nin­ity and with chal­leng­ing gen­der roles. In essence, th­ese women are com­fort­able in her own style and shoes.

Core Prod­uct Cat­e­gories

Bata In­dia of­fers a wide range of footwear and ac­ces­sories for men, women, youth and chil­dren. It also holds a spe­cial place in the ar­eas of sports afi­ciona­dos.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion

Bata’s main oc­ca­sion wear col­lec­tion in­clude the Bata Festive Col­lec­tion and the Marie Claire oc­ca­sion wear col­lec­tion. The Bata festive col­lec­tion draws a lot of in­flu­ence from sub­tle, yet glam­orous fash­ion, with pre­mium crys­tal styling el­e­ments and cus­tom em­broi­dery adding a classy touch. From bright red colours to metal­lic hues of golden and bronze, Bata brings a col­lec­tion to suit the needs for both tra­di­tional and Indo-western out­fits. The Marie Claire oc­ca­sion wear col­lec­tion fea­tures wedges and heels, which are min­i­mal­is­tic with a mod­ern twist. This col­lec­tion fea­tures tribal in­spired graphic de­tail­ing and rich fin­ishes in­clud­ing vel­vet and suede.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tions

With a ma­jor­ity of In­di­ans be­com­ing younger, new ways to con­nect and pace of col­lec­tions launch be­come im­per­a­tive. Bata has lined up new launches aimed at younger au­di­ences in­clud­ing the pre­mium oc­ca­sion wear of­fer­ings.

Pro­mo­tion Plan

A ma­jor­ity of the brand’s tar­get au­di­ence is very ac­tive on­line and on the so­cial me­dia so that be­comes a nat­u­ral touch­point for pro­mo­tion. The brand plans to cre­ate in­ter­est­ing prod­ucts, videos and in­flu­encer based con­tent to mar­ket this col­lec­tion.

Forth­com­ing Fall/Win­ter Col­lec­tions

Bata has an ar­ray of col­lec­tions lined for the Au­tumn/Win­ter sea­son. This in­cludes the new launches from all its brands like Power, North­star, Hush Pup­pies, Bata Atletico, etc. Highlights from the col­lec­tion also in­clude Bata In­so­lia 2.0, which is prob­a­bly the world’s most com­fort­able heels for women, the Euro­pean leather col­lec­tion for men, and the Nat­u­ral­izer AW 2017 col­lec­tion for women.

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