E2O

Business of Fashion - - Contents -

E2O Fash­ion is a pre­mium hand­bags brand that de­sires to de­liver an eclec­tic cre­ation re­flect­ing ele­gance with a hint of mod­ish ap­proach. It’s a hub where func­tion­al­ity and prac­ti­cal­ity are in­jected with a high dose of con­tem­po­rary styles. E2O hand­bags have made a mark in the ac­ces­sories seg­ment for its de­signer pieces de­liv­er­ing finest qual­ity at com­pet­i­tive prices. Ev­ery de­signer piece is crafted to per­fec­tion with com­part­ments of­fer­ing ad­e­quate space to carry the es­sen­tials in style. E2O also takes ini­tia­tive to be so­cially re­spon­si­ble in sav­ing the ecosys­tem. There­fore, E2O brings an ex­quis­ite range of finest qual­ity hand­bags crafted in faux leather to of­fer cru­elty free fash­ion.

Core Tar­get Group

E2O caters to women in the age group of 18 to 42 years who are free spir­ited, fashionable, so­phis­ti­cated, and have a crav­ing for con­tem­po­rary fash­ion.

Core Prod­uct Cat­e­gories

E2O col­lec­tion of­fers a range of hand­bags from hobo bags, totes, satchels, sling bags, clutches, wal­lets, bag-in-bag to backpacks.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion and it’s Theme

The brand’s lat­est Au­tumn/Win­ter 17 col­lec­tion is crafted keep­ing festive sea­son in mind. There is no par­tic­u­lar name de­scrib­ing the col­lec­tion but it has a mix of styles ded­i­cated to the festive and oc­ca­sion wear.

Fes­ti­vals and oc­ca­sions are all about glit­ter and glaze. What works the best for any oc­ca­sion wear is metal­lic shades as they bring that charm­ing facet to any out­fit. E2O has de­signed clas­sic mas­ter­pieces in strik­ing metal­lic fin­ish to add that glam­our quo­tient on any oc­ca­sion wear. Adorn­ing em­bel­lish­ments have been a com­ple­ment­ing beauty to ev­ery hand­bag E2O has de­signed for meet­ing the festive moods of women.

De­sign Aes­thet­ics and Details

Gold and sil­ver colours in metal­lic tex­ture have been an ever trend­ing choice from E2O col­lec­tion. Em­bel­lish­ments in bling, studs, crys­tals and metal­lic chains have been in­tri­cately cu­rated and woven in flo­rals and pat­terns to ac­ces­sorize your oc­ca­sion wear. Adorn­ments like mini pouch, fringe, metal­lic buck­les are min­i­mal­is­tic state­ments that are a sta­ple in the sea­son’s festive col­lec­tion.

Rea­sons for Cre­at­ing the Col­lec­tion and Over­all Ex­pec­ta­tions

Women to­day want to flaunt ev­ery­thing per­fectly styled and the brand aims to de­liver that per­fec­tion through its of­fer­ing.

Pro­mo­tion Plans

E2O has a strong so­cial me­dia pres­ence and it aims to bank on it to pro­mote its festive col­lec­tion ag­gres­sively. Apart from this, vi­su­als at the store front would be com­mu­ni­cat­ing the festive col­lec­tion.

Lat­est Col­lec­tions

Trend­ing on top from the lat­est col­lec­tion of the brand is ir­re­sistible lazer cut style featuring en­tic­ing pat­terns from flo­rals to geo­met­rics, adding sub­tle flair. The at­ten­tion to details with patch­work, riv­ets, eye­lets and tas­sels have set th­ese pieces apart and helps it in el­e­vat­ing even an or­di­nary out­fit. Fol­low­ing th­ese styles, metal adorned hand­bags have taken over the fash­ion state­ment.

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