E2O Fashion is a premium handbags brand that desires to deliver an eclectic creation reflecting elegance with a hint of modish approach. It’s a hub where functionality and practicality are injected with a high dose of contemporary styles. E2O handbags have made a mark in the accessories segment for its designer pieces delivering finest quality at competitive prices. Every designer piece is crafted to perfection with compartments offering adequate space to carry the essentials in style. E2O also takes initiative to be socially responsible in saving the ecosystem. Therefore, E2O brings an exquisite range of finest quality handbags crafted in faux leather to offer cruelty free fashion.
Core Target Group
E2O caters to women in the age group of 18 to 42 years who are free spirited, fashionable, sophisticated, and have a craving for contemporary fashion.
Core Product Categories
E2O collection offers a range of handbags from hobo bags, totes, satchels, sling bags, clutches, wallets, bag-in-bag to backpacks.
Nominated Occasion Wear Collection and it’s Theme
The brand’s latest Autumn/Winter 17 collection is crafted keeping festive season in mind. There is no particular name describing the collection but it has a mix of styles dedicated to the festive and occasion wear.
Festivals and occasions are all about glitter and glaze. What works the best for any occasion wear is metallic shades as they bring that charming facet to any outfit. E2O has designed classic masterpieces in striking metallic finish to add that glamour quotient on any occasion wear. Adorning embellishments have been a complementing beauty to every handbag E2O has designed for meeting the festive moods of women.
Design Aesthetics and Details
Gold and silver colours in metallic texture have been an ever trending choice from E2O collection. Embellishments in bling, studs, crystals and metallic chains have been intricately curated and woven in florals and patterns to accessorize your occasion wear. Adornments like mini pouch, fringe, metallic buckles are minimalistic statements that are a staple in the season’s festive collection.
Reasons for Creating the Collection and Overall Expectations
Women today want to flaunt everything perfectly styled and the brand aims to deliver that perfection through its offering.
E2O has a strong social media presence and it aims to bank on it to promote its festive collection aggressively. Apart from this, visuals at the store front would be communicating the festive collection.
Trending on top from the latest collection of the brand is irresistible lazer cut style featuring enticing patterns from florals to geometrics, adding subtle flair. The attention to details with patchwork, rivets, eyelets and tassels have set these pieces apart and helps it in elevating even an ordinary outfit. Following these styles, metal adorned handbags have taken over the fashion statement.