MANGO OPENS FIRST STORE IN DELHI WITH MYNTRA WILL OPEN 25 STORES IN THE NEXT 5 YEARS
In an attempt to strengthen its omni-channel presence, the apparel brand Mango with its business partner Myntra opened its first store in Delhi at Select Citywalk Mall. The brand plans to open 25 stores in India over the next 5 years. The second store will open in Mumbai at Phoenix Mall in November, and will be followed by three more openings before the end of 2017.
According to Mango Executive Vice President, Daniel López, “This is the beginning of an expansion plan in India that will cover the next five years. We have an excellent relationship with Myntra and their expertise has allowed us to reach virtually every corner of India and increase our customer base exponentially as a result. Following an omni-channel strategy and having a presence in the country with physical stores will allow us to generate value for consumers by improving their shopping experience.”
Speaking on the occasion, Ananth Narayanan, CEO of Myntra and Jabong, said, “Helping launch the first Mango store in Delhi is a huge step in the direction of building a robust omni-channel presence for the brand. Mango has been growing at a 100 percent YoY rate on the platform and continues to enjoy great fashion appeal amongst shoppers in India. The new technology-packed store is set to redefine the way consumers in India experience brands in the future.”
The new store is equipped with advanced technology to provide a seamless shopping experience for customers in India. All Mango stores in the country will feature integrated inventory and the concept of ‘endless aisle’, enabling customers to browse the brand’s collection on a tablet, check out product details and availability, and have goods from other stores delivered to their doorstep. These tablets are also used to provide personalised recommendations based on purchase history, and inform customers about new products and styles. Customers will also be able to skip queues at billing counters, using the assisted checkout feature on tablets.
In 2014, Mango chose Myntra as a partner to develop its online business in India, given that it is the largest and most reputable online fashion retailer in the country. In less than three years, Mango has become one of the five top-selling women’s western wear brands on Myntra marketplace.
Daniel López and Ananth Narayanan