Business of Fashion - - Contents Fashion Business -

The In­dian con­sumer’s higher pref­er­ence to­wards lux­ury fash­ion brands is seem­ingly at­tract­ing the who’s who of fash­ion across the globe. With a slew of big­wigs em­bank­ing the In­dian fash­ion mar­ket over the past few years, the coun­try has now emerged as the nu­mero uno choice for fash­ion hon­chos across the world. The lat­est ad­di­tion to the sta­ble is iconic Lon­don based men’s wear re­tailer Si­mon Carter.

Un­fold­ing a new chap­ter in the In­dian fash­ion mi­lieu, Bri­tish de­signer, Si­mon Carter marked his In­dia en­try with the launch of an ex­clu­sive Si­mon Carter store in Mum­bai at Phoenix Mar­ket City, Kurla with an ex­clu­sive deal with Aditya Birla Fash­ion and Re­tail. Fea­tur­ing a strik­ing con­tem­po­rary and mod­ern lay­out dis­persed with Bri­tish ar­chi­tec­tural el­e­ments, the de­but store sprawls across 1200 sq.ft., and per­son­i­fies Si­mon

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