How and when did the idea of Parisera come into being?
Vinutha Subramaniam (VS):
Parisera is an online retail store for luxury handwoven saris. Parisera means ‘environment’ in Sanskrit, and hence our commitment to handloom craft, provenance and identity. We are concerned not merely with the ‘what’ of beautiful things, but also the ‘how’, the ‘where’ and the ‘why’. Weaving is the second largest employer and we believe that anything can be done for the weaving community only by ensuring a business demand which is sustaining and strong. This can be done by elevating their craft to
Handcrafted saree has beauty, elegance and charm of its own, and while the age-old craft has somehow survived the era of mechanization, it needs the resurrection to prosper like before. Online retailer Parisera, founded in 2014, is doing its bit by elevating this unique craft to luxury, as it believes this can help create a sustainable and strong business demand for it. In a candid chat with Images BoF, Vinutha Subramaniam, Director and CEO, Parisera, discusses their business idea, its market potential and more. “We aspire to be a “Chanel” or “Armani” of sarees,” says she.