Zink Lon­don

Business of Fashion - - Contents Fashion Retail -

fu­sion wear with mix and match con­cepts are gain­ing cur­ren­cies, grad­u­ally mak­ing tra­di­tional eth­nic wear rel­e­vant for spe­cial oc­ca­sions only. Also with the rise in ur­ban­i­sa­tion and more num­ber of women ex­plor­ing the world, there is a vis­i­ble rise in western wear. Hence the mar­ket is bound to em­brace the changes and evolve with the needs of the con­sumer which can bring some threat to eth­nic wear seg­ment in the com­ing years, es­pe­cially in the met­ros and larger ci­ties.”

Road ahead

In­ter­na­tional western wear brands have man­aged to set a strong foot in the coun­try. Though, we can­not deny the pres­ence of In­dian brands like

And, Min­eral and pri­vate la­bel brands from Shop­pers Stop, Life­style, etc. in this cat­e­gory which have man­aged to make strong in­roads in a women’s wardrobe. Ali, while con­clud­ing shared

Fur­ther tweak­ing the prod­uct to ap­peal to the sen­si­bil­i­ties of the young In­dian women will go a long way in dif­fer­en­ti­at­ing and not merely be­ing a me too brand. The QSR in­dus­try has been quite suc­cess­ful at this.”

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