an interesting point, “Global fast fashion brands like Zara, Forever 21 and H&M offer a wide range of fashion at affordable prices. These brands are highly aspirational for the young Indian consumers and the competition has intensified. However there are quite a few examples of Indian western wear brands that have been successful. Indian players have to work on their strengths such as local sourcing resulting in shorter lead times, ensuring that the best sellers are never out of stock, managing inventory levels better leading to better GMROI’S.
-Malini Singhal, Director, Zink London “The overall women’s wear market
is heavily dominated by ethnic wear. Casual wear brands are taking note of the rising interest in western clothing in India and they are coming up with a mix of ethnic and western
wear to fulfill the dual demand.”
Head - Women’s Wear Design, Being Human