Business of Fashion - - Contents Fashion Retail -

an in­ter­est­ing point, “Global fast fash­ion brands like Zara, For­ever 21 and H&M of­fer a wide range of fash­ion at af­ford­able prices. Th­ese brands are highly as­pi­ra­tional for the young In­dian con­sumers and the com­pe­ti­tion has in­ten­si­fied. How­ever there are quite a few ex­am­ples of In­dian western wear brands that have been suc­cess­ful. In­dian play­ers have to work on their strengths such as lo­cal sourc­ing re­sult­ing in shorter lead times, en­sur­ing that the best sell­ers are never out of stock, man­ag­ing in­ven­tory lev­els bet­ter lead­ing to bet­ter GMROI’S.

-Malini Sing­hal, Di­rec­tor, Zink Lon­don “The over­all women’s wear mar­ket is heav­ily dom­i­nated by eth­nic wear. Ca­sual wear brands are tak­ing note of the ris­ing in­ter­est in western cloth­ing in In­dia and they are com­ing up with a mix of eth­nic and...

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