B:Kind is a fairly young and fun clothing brand started to cater to the working women and all their fashion needs. The brand’s unique selling proposition lies in its clothes -- tunics and tops. It make tunics for all seasons, which are not only fashionable but also comfortable for everyday casual and work wear.
The brand’s target audience is young and independent women who have 9-to-5 job but don’t like to dress like an ordinary and have a sense of fashion.
B:Kind sells everything from tops to tunics to t-shirts along with a variety of jackets and outer wear. Its most popular collection is its Indigo Collection in tops and tunics category.
B;Kind’s upcoming collection is inspired from the Mughal art and the handloom industry. The brand offers an amalgamation of the current trends, for example in terms of cuts and style retro look in sleeves is in vogue. It also offers bright pops to soft pastels in varied range of silhouettes. While catering to women across the country, the brand has to keep in mind various colours and trends season after season.
Collection Expansion Plans
Additions and innovations is a continuous process at B:Kind with newer techniques, fabrics and processes, washes being introduced and incorporated in its collections regularly.