Business of Fashion - - Contents Fashion Retail -

B:Kind is a fairly young and fun cloth­ing brand started to cater to the work­ing women and all their fash­ion needs. The brand’s unique sell­ing propo­si­tion lies in its clothes -- tu­nics and tops. It make tu­nics for all sea­sons, which are not only fash­ion­able but also com­fort­able for ev­ery­day ca­sual and work wear.

Tar­get Con­sumer

The brand’s tar­get au­di­ence is young and in­de­pen­dent women who have 9-to-5 job but don’t like to dress like an or­di­nary and have a sense of fash­ion.

Prod­uct Bas­ket

B:Kind sells ev­ery­thing from tops to tu­nics to t-shirts along with a va­ri­ety of jack­ets and outer wear. Its most pop­u­lar col­lec­tion is its In­digo Col­lec­tion in tops and tu­nics cat­e­gory.

Lat­est Col­lec­tion

B;Kind’s up­com­ing col­lec­tion is in­spired from the Mughal art and the hand­loom in­dus­try. The brand of­fers an amal­ga­ma­tion of the cur­rent trends, for ex­am­ple in terms of cuts and style retro look in sleeves is in vogue. It also of­fers bright pops to soft pas­tels in var­ied range of sil­hou­ettes. While ca­ter­ing to women across the coun­try, the brand has to keep in mind var­i­ous colours and trends sea­son af­ter sea­son.

Col­lec­tion Ex­pan­sion Plans

Ad­di­tions and in­no­va­tions is a con­tin­u­ous process at B:Kind with newer tech­niques, fab­rics and pro­cesses, washes be­ing in­tro­duced and in­cor­po­rated in its col­lec­tions reg­u­larly.

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