CHIC BY CHAITALI BIPLAB
The label Chaitali Biplab believes that nothing is backdated if the application is proper and interesting. It has today become synonymous with timeless wear where luxury blends with comfort. Inspired by natural fibre and the kaleidoscopic heritage of Indian arts, crafts and cultures, the brand loves to create balancing outfits -- balancing in colour, texture and overall aesthetics, along with a lot of surface innovative and ornamentation through embroidery, prints, etc.
The brand enjoys outstanding popularity among women between the age bracket of 20 to 40 years. The core target audience comprises working women who are highly fashionable yet can’t carry overdone designs and heavy clothes. It is the perfect choice for women who prefer a hint of the Indian smell and heritage in their collection albeit with keen sensitivity towards cost effectiveness.
Chic by Chaitali Biplab’s core product basket encompasses a variety of salwar sets, lehengas, sarees, kurtas, tops, shirts, jackets, dresses, skirts, pants, palazzos, scarves, batua, etc. Every product bearing the brand’s stamp features a balance between natural and man-made fibres with intricate craftsmanship and high quality of finishes.
The Fall-Winter 2017-18 collection uses khadi fabric, velvet, wool, silk, tassar, various types of net and blended fabrics. The brand’s latest collection is available in vibrant colours like black, blue, wine, pomegranate red, violet, purple, etc.
Collection Expansion Plans
The brand is planning to add party and occasion wear sarees in lower price range. It also wants to add authentic thread craft and enhance its capability in print range.
The brand’s maximum sales comes from metro cities through multi-brand outlets and its distributors.
Domestic & International Retail Plans
The brand aims to increase its sales by 10 percent in domestic market and a minimum by 5 percent from the international market. It plans to increase its presence in multi-brand outlets and large format stores. It also plans to take a franchise route to augment its business.