KALKI

Business of Fashion - - Contents Fashion Retail -

Known for its eth­nic­ity with a con­tem­po­rary twist, Kalki is one of the most sought af­ter shop­ping des­ti­na­tion for women. The brand houses an ex­clu­sive range of bri­dal, cou­ture and prêt col­lec­tion as well as ac­ces­sories, footwear and jew­ellery. Crafted with an in­cred­i­ble range of fab­rics and ap­pliqué work, its clas­sic col­lec­tions of­fer time­less de­signs and en­sem­bles for ev­ery woman that are ver­sa­tile and aes­thet­i­cally ap­peal­ing.

Tar­get Con­sumer

Kalki tar­gets fe­male con­sumers be­tween the age group of 16 to 50 years. The brand aims at pro­vid­ing the finest cou­ture range to the woman of to­day, all over the world who loves In­dian con­tem­po­rary at­tire with a touch of tra­di­tional el­e­gance.

Prod­uct Bas­ket

Kalki brings ex­clu­sive de­signs that are lat­est and trendy. Va­ri­ety is the brand’s USP, it of­fers a wide col­lec­tion of heavy bri­dal lehen­gas that have in­tri­cate em­broi­dery, Indo-western gowns for those who love to keep it min­i­mal, pret styles for ev­ery­day af­fair and eth­nic sa­rees for ladies who love to go com­pletely tra­di­tional.

Lat­est Col­lec­tion

Kalki re­cently launched its run­way cou­ture col­lec­tion, ‘Mirabell’ at Times Fash­ion Week. In­spired by the ar­chives of royal palace gar­dens, the flo­rals, leaflets and fo­li­ate along with the birds mo­tifs evoke a sense of el­e­gance and panache in the col­lec­tion. The term ‘Mirabell’ sig­ni­fies a woman who un­der­stands the value of her­itage. The fo­cal point of the col­lec­tion is to bring out un­der­stated aes­thet­ics with a keen eye on de­sign, de­tail and per­fec­tion. Get­ting fur­ther into the de­tails of the col­lec­tion, the out­fits are hand­crafted by a team of cre­ative ar­ti­sans that have played with hues like pas­tels, mu­tated greys, rose gold, ivory, bur­gundy and teal that bloom in vi­brant gold. The colour pal­ette has been care­fully fused and de­rived from the na­ture in or­der to com­pli­ment and up­lift one’s beauty and con­fi­dence for their spe­cial oc­ca­sions.

Col­lec­tion Ex­pan­sion Plans

Kalki strives at cre­at­ing out­fits that will last for gen­er­a­tions through its unique de­sign­ing. In­cor­po­rat­ing western trends into In­dian out­fits yet be­ing true to the in­tri­cate zardozi and ap­pliqué work is the aim of the brand. In­fus­ing crop tops, dhoti pants, capes, dra­matic sleeves, tas­sels, etc., have been the brand’s sig­na­ture style.

Re­tail Map­ping

The brand has a huge on­line pres­ence with an e-com­merce web­site www. kalk­i­fash­ion.com serv­ing peo­ple all over In­dia as well as world­wide. A large on­line pres­ence is also cre­ated by the In­sta­gram and Face­book page.

Brand As­so­ci­a­tions & En­gage­ments

At Kalki, there’s al­ways a new ac­tiv­ity run­ning at the stores to cre­ate cus­tomer en­gage­ment. At present, they are hav­ing #LightUpWithKalki Cam­paign, where they in­vite cus­tomers to do­nate their old clothes and avail flat 10 per­cent dis­count. Later th­ese clothes will be given to a shelter home as char­ity to lighten up some­body else’s fes­ti­val of lights.

It serves a huge celebrity clien­tele like Divyanka Tri­pathi, Za­reen Khan, Humra Qureshi, Elli Avram, Kish­wer Mer­chant and so on. They re­cently show­cased their Run­way Cou­ture Col­lec­tion, Mirabell at Times Fash­ion Week ear­ler this month, where the Bol­ly­wood ac­tor, Kriti Sanon walked the run­way as their show-stop­per.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.