Known for its ethnicity with a contemporary twist, Kalki is one of the most sought after shopping destination for women. The brand houses an exclusive range of bridal, couture and prêt collection as well as accessories, footwear and jewellery. Crafted with an incredible range of fabrics and appliqué work, its classic collections offer timeless designs and ensembles for every woman that are versatile and aesthetically appealing.
Kalki targets female consumers between the age group of 16 to 50 years. The brand aims at providing the finest couture range to the woman of today, all over the world who loves Indian contemporary attire with a touch of traditional elegance.
Kalki brings exclusive designs that are latest and trendy. Variety is the brand’s USP, it offers a wide collection of heavy bridal lehengas that have intricate embroidery, Indo-western gowns for those who love to keep it minimal, pret styles for everyday affair and ethnic sarees for ladies who love to go completely traditional.
Kalki recently launched its runway couture collection, ‘Mirabell’ at Times Fashion Week. Inspired by the archives of royal palace gardens, the florals, leaflets and foliate along with the birds motifs evoke a sense of elegance and panache in the collection. The term ‘Mirabell’ signifies a woman who understands the value of heritage. The focal point of the collection is to bring out understated aesthetics with a keen eye on design, detail and perfection. Getting further into the details of the collection, the outfits are handcrafted by a team of creative artisans that have played with hues like pastels, mutated greys, rose gold, ivory, burgundy and teal that bloom in vibrant gold. The colour palette has been carefully fused and derived from the nature in order to compliment and uplift one’s beauty and confidence for their special occasions.
Collection Expansion Plans
Kalki strives at creating outfits that will last for generations through its unique designing. Incorporating western trends into Indian outfits yet being true to the intricate zardozi and appliqué work is the aim of the brand. Infusing crop tops, dhoti pants, capes, dramatic sleeves, tassels, etc., have been the brand’s signature style.
The brand has a huge online presence with an e-commerce website www. kalkifashion.com serving people all over India as well as worldwide. A large online presence is also created by the Instagram and Facebook page.
Brand Associations & Engagements
At Kalki, there’s always a new activity running at the stores to create customer engagement. At present, they are having #LightUpWithKalki Campaign, where they invite customers to donate their old clothes and avail flat 10 percent discount. Later these clothes will be given to a shelter home as charity to lighten up somebody else’s festival of lights.
It serves a huge celebrity clientele like Divyanka Tripathi, Zareen Khan, Humra Qureshi, Elli Avram, Kishwer Merchant and so on. They recently showcased their Runway Couture Collection, Mirabell at Times Fashion Week earler this month, where the Bollywood actor, Kriti Sanon walked the runway as their show-stopper.