Cur­rent col­lec­tion has bright sil­hou­ettes

Business of Fashion - - Contents Fashion Retail -

phys­i­cal stores, as many re­tail­ers are still afraid to of­fer such gar­ments and feel that this cat­e­gory should be kept un­der the counter. Said Vi­jay Pa­tel, MD, Swee, “This will drive the end con­sumer, who is des­per­ate for a so­lu­tion, to other out­lets.” At­tract­ing mostly the 25 to 45 years age group from tier -I and -II ci­ties, shape wear sales is ex­pected to in­crease for in­ter­na­tional brands, as con­sumers per­ceive them as su­pe­rior in qual­ity.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.