The new Hooked Up and Gem col­lec­tions, which ex­em­pli­fies the brand’s su­pe­rior qual­ity.

Business of Fashion - - Contents Fashion Retail -

the in­crease in in­ter­net growth within th­ese ar­eas. She stated, “The as­pi­ra­tion for brands and the un­avail­abil­ity of high fash­ion prod­ucts gives a per­fect rea­son for com­pa­nies with a strong web pres­ence to reach th­ese pock­ets.” func­tional and oc­ca­sional buy­ing to emo­tional buy­ing. On­line sales have in­creased in a small way th­ese places pri­mar­ily due to the awk­ward­ness most women shop­pers face while hav­ing to deal with sales­men at phys­i­cal stores. Pro­vid­ing an easy nav­i­ga­ble por­tal that helps women with a fit test, ex­change or re­turn poli­cies and then ca­ter­ing to cus­tomers in the com­fort of their homes has boosted e-com­merce sales tremen­dously. A large per­cent­age of Candyskin’s sales come from on­line mar­ket spa­ces and por­tals as well as the brand’s own web­site. How­ever, Tri­umph’s e-com­merce space is driven mostly by dis­count­ing and spe­cial of­fers, which left unchecked, can erode the brand’s im­age.

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