The new Hooked Up and Gem collections, which exemplifies the brand’s superior quality.
the increase in internet growth within these areas. She stated, “The aspiration for brands and the unavailability of high fashion products gives a perfect reason for companies with a strong web presence to reach these pockets.” functional and occasional buying to emotional buying. Online sales have increased in a small way these places primarily due to the awkwardness most women shoppers face while having to deal with salesmen at physical stores. Providing an easy navigable portal that helps women with a fit test, exchange or return policies and then catering to customers in the comfort of their homes has boosted e-commerce sales tremendously. A large percentage of Candyskin’s sales come from online market spaces and portals as well as the brand’s own website. However, Triumph’s e-commerce space is driven mostly by discounting and special offers, which left unchecked, can erode the brand’s image.