The vibrant heritage that India is mirrored in has forever been woven with yarns of colorful culture intertwined with those of nowurbanized rural imagery. What better example can one give apart from that of our handloom industry, an entity which has seen an unprecedented amount of popularity in the recent times. From social media campaigns to designers and celebrities opting for it, handloom has weaved deeply into the heart of the masses and is here to stay.
The handloom industry today is not just a source of employment for the weaving community but is gradually gaining a brand value of its own. Our rich handloom crafts and fabrics are taking us to global platforms, with presence in prestigious awards. Yet, things weren’t this wonderful for handloom in the past. It was relegated to a substandard level, with masses asking to style their apparels out of western fabrics.
Luckily a change in perspective has amounted to a re-claimed love and respect that handloom commands today in the fashion world. Sharing a celebrity status in the world of fabrics, we are curating various handloom crafts from across the country and making it accessible on an online platform. Let us dig into a few reasons and opportunities why we need to support the ethos of Indian fabrics:
Growth of Textile Industry:
India’s textile and clothing industry is a paramount pillar of the national