Business of Fashion - - Fashion Creation Contents -

The vi­brant her­itage that In­dia is mir­rored in has for­ever been wo­ven with yarns of col­or­ful cul­ture in­ter­twined with those of nowur­ban­ized ru­ral im­agery. What bet­ter ex­am­ple can one give apart from that of our hand­loom in­dus­try, an en­tity which has seen an un­prece­dented amount of pop­u­lar­ity in the re­cent times. From so­cial me­dia cam­paigns to de­sign­ers and celebri­ties opt­ing for it, hand­loom has weaved deeply into the heart of the masses and is here to stay.

The hand­loom in­dus­try to­day is not just a source of em­ploy­ment for the weaving com­mu­nity but is grad­u­ally gain­ing a brand value of its own. Our rich hand­loom crafts and fab­rics are tak­ing us to global plat­forms, with pres­ence in pres­ti­gious awards. Yet, things weren’t this won­der­ful for hand­loom in the past. It was rel­e­gated to a sub­stan­dard level, with masses ask­ing to style their ap­par­els out of western fab­rics.

Luck­ily a change in per­spec­tive has amounted to a re-claimed love and re­spect that hand­loom com­mands to­day in the fash­ion world. Shar­ing a celebrity sta­tus in the world of fab­rics, we are cu­rat­ing var­i­ous hand­loom crafts from across the coun­try and mak­ing it ac­ces­si­ble on an on­line plat­form. Let us dig into a few rea­sons and op­por­tu­ni­ties why we need to sup­port the ethos of In­dian fab­rics:

Growth of Tex­tile In­dus­try:

In­dia’s tex­tile and cloth­ing in­dus­try is a para­mount pil­lar of the na­tional

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