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Business of Fashion - - Brands In India -

Can­dour Lon­don is a pre­mium to value lin­gerie brand. Born in a de­prived in­ner­wear seg­ment, its founder Gr­ishma Patil re­alised how much the In­dian con­sumers lack in terms of va­ri­ety in prod­ucts. It at­tempts to bridge the gap be­tween In­dian women and their love for lin­gerie. It of­fers bras, panties, nightwear and lounge wear.


The brand’s mis­sion is to un­der­stand the evolv­ing needs of the con­tem­po­rary In­dian youth and to cater to their unique pref­er­ences. It be­lieves in pro­vid­ing value to its stake­hold­ers by prac­tic­ing sus­tain­able busi­ness ethics at all times.

Unique sil­hou­ettes, styles, colours and feel stands as the brand’s USP. The brand’s price point is apt for those who look for­ward to be­ing chosey in their un­der­fash­ion.


2018 will be packed with sur­prises. Can­dour Lon­don will in­tro­duce a va­ri­ety of non-wire beau­ti­fully hand­picked bras. The Spring Sum­mer 2018 col­lec­tion will fo­cus on colours that com­ple­ments

Can­dour Lon­don is widely present in met­ros and tier-I cities across the coun­try. The brand’s aim is to cover tierII cities so as to pen­e­trate places with less avail­abil­ity but hav­ing good buy­ing ca­pac­ity. It is also plan­ning to ex­pand in the UAE.

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