Candour London is a premium to value lingerie brand. Born in a deprived innerwear segment, its founder Grishma Patil realised how much the Indian consumers lack in terms of variety in products. It attempts to bridge the gap between Indian women and their love for lingerie. It offers bras, panties, nightwear and lounge wear.
The brand’s mission is to understand the evolving needs of the contemporary Indian youth and to cater to their unique preferences. It believes in providing value to its stakeholders by practicing sustainable business ethics at all times.
Unique silhouettes, styles, colours and feel stands as the brand’s USP. The brand’s price point is apt for those who look forward to being chosey in their underfashion.
2018 will be packed with surprises. Candour London will introduce a variety of non-wire beautifully handpicked bras. The Spring Summer 2018 collection will focus on colours that complements
Candour London is widely present in metros and tier-I cities across the country. The brand’s aim is to cover tierII cities so as to penetrate places with less availability but having good buying capacity. It is also planning to expand in the UAE.