To­tal no. of MBOs: In­dian cities present in: Pres­ence in ma­jor LFS/MBOs/Depart­men­tal stores: In­ter­na­tional pres­ence:

Business of Fashion - - Brands In India -

Started in 1990, CDF Columbia be­gan with man­u­fac­tur­ing core heavy den­ims for men. Later, the brand in­tro­duced ca­sual shirts and cot­ton trousers to its prod­uct port­fo­lio. To­day, it of­fers a full fledged men’s wear range com­pris­ing jeans, shirts and cot­ton trousers.

BRAND MANTRA

Rough, Rugged, Rare — these three words de­scribe the brand’s mantra and its ap­parel range.

TAR­GET CON­SUMER

The brand tar­gets men in the age group of 30 to 45 years.

BRAND’S USP

CDF Columbia is renowned for its sizes. It of­fers plus sizes in jeans that goes upto 60” in waist and in shirts, it is avail­able upto size 9XL.

UP­COM­ING PROD­UCTS

CDF Columbia is launch­ing Ly­cra based struc­tured cot­ton bot­tom wear and den­ims this year.

TAR­GETED CITIES

The brand has plans to en­ter deeper into the mar­kets of Ma­ha­rash­tra with the sup­port of its ex­ist­ing dis­tri­bu­tion chan­nels.

SHIVA APPARELS | 1990 | TOPSY, JANTA BAZAR, MIL­TON & JC RETAIL | 280+ |

25+ |

NAIROBI (KENYA)

TIPSY

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