In­ter­na­tional pres­ence:

Business of Fashion - - Brands In India -

Es­tab­lished in 1992 by K.P. Arts Fash­ion Pvt. Ltd., Cream Class was launched with an aim to bring more styles and in­no­va­tion in men’s for­mal shirts. To­day, the brand of­fers both cot­ton-polyester and 100 per­cent cot­ton shirts. Apart from this, it also makes semi-ca­sual shirts. Pro­pelled by Paresh Gala and Ra­jesh Gala, Cream Class has carved a niche for both its reg­u­lar and ur­ban fit shirts that are avail­able in af­ford­able price ranges.

BRAND MANTRA

To pro­vide af­ford­able fash­ion.

TAR­GET CON­SUMER

The brand’s tar­get con­sumers are of­fice go­ers, ex­ec­u­tives and the young at heart.

BRAND’S USP

For­mal shirts that of­fer el­e­gant styles and com­fort and are in line with in­ter­na­tional fash­ion re­worked ac­cord­ing to In­dian tastes.

UP­COM­ING PROD­UCTS

The brand plans to launch a new set of short and fash­ion­able kur­tas tar­get­ing the youth.

TAR­GETED CITIES

Be­sides con­sol­i­dat­ing its pos­tion in In­dia, the brand has plans to strengthen its po­si­tion in the in­ter­na­tional mar­ket through its in­no­va­tive prod­uct port­fo­lio.

K.P. ARTS FASH­ION PVT. LTD. | 1992 | 1,000 | DELHI, MUMBAI, MA­HA­RASH­TRA, MAD­HYA PRADESH, RA­JASTHAN, PUN­JAB, HARYANA, HI­MACHAL PRADESH, TAMIL NADU, KAR­NATAKA & THE NORTH-EAST | MID­DLE EAST & SRI LANKA | 15-20%

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