Com­pany: EBOs: | To­tal no. of MBOs: LFS/MBOs/Depart­men­tal stores: In­dian cities present in:

Business of Fashion - - Brands In India -

Cru­soe, a brand of­fer­ing an ex­clu­sive range of in­ner­wear and ac­tivewear for men and women was launched in the year

2009 by Ja­gan­nath Tex­tiles. It was es­tab­lished in the late ’80s to process cot­ton waste and has now steered its growth to­wards firmly es­tab­lish­ing the com­pany as an in­te­grated man­u­fac­turer of tex­tiles. To­day, it is one of the largest pro­duc­ers of yarn in South

In­dia and possesses one of the largest sin­gle lo­ca­tion and most mod­ern yarn man­u­fac­tur­ing fa­cil­i­ties to its credit.

Cru­soe of­fers more than 100 styles in var­i­ous cat­e­gories. Cru­soe Men com­prises briefs, trunks, box­ers, shorts, tracks, vests and tees. While Cru­soe Women of­fers ac­tive wear, lounge wear, sleep­wear, leg­gings and panties.

The brand tar­gets men and women be­tween 16 to 40 years of age.


Im­print­ing the brand propo­si­tion on the prod­ucts by cre­at­ing a range of de­signer in­ner­wear with ad­ven­ture prints that has never been at­tempted be­fore in this cat­e­gory is the brand USP.


Cru­soe is plan­ning to launch more lin­gerie styles for women. Sim­i­larly, for men the brand plans to launch trendy, fash­ion­able printed briefs and boxer

Cru­soe is plan­ning to ex­pand into the in­ter­na­tional mar­kets of Africa, Thai­land and in Colombo (Sri Lanka). The brand is look­ing at ex­clu­sive store net­work as the main chan­nel.


Cru­soe plans to open more EBOs mainly in Tamil Nadu and Ker­ala. The brand is plan­ning to open more stores through the fran­chise route in these mar­kets.



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