Company: EBOs: | Total no. of MBOs: LFS/MBOs/Departmental stores: Indian cities present in:
Crusoe, a brand offering an exclusive range of innerwear and activewear for men and women was launched in the year
2009 by Jagannath Textiles. It was established in the late ’80s to process cotton waste and has now steered its growth towards firmly establishing the company as an integrated manufacturer of textiles. Today, it is one of the largest producers of yarn in South
India and possesses one of the largest single location and most modern yarn manufacturing facilities to its credit.
Crusoe offers more than 100 styles in various categories. Crusoe Men comprises briefs, trunks, boxers, shorts, tracks, vests and tees. While Crusoe Women offers active wear, lounge wear, sleepwear, leggings and panties.
The brand targets men and women between 16 to 40 years of age.
Imprinting the brand proposition on the products by creating a range of designer innerwear with adventure prints that has never been attempted before in this category is the brand USP.
Crusoe is planning to launch more lingerie styles for women. Similarly, for men the brand plans to launch trendy, fashionable printed briefs and boxer
Crusoe is planning to expand into the international markets of Africa, Thailand and in Colombo (Sri Lanka). The brand is looking at exclusive store network as the main channel.
Crusoe plans to open more EBOs mainly in Tamil Nadu and Kerala. The brand is planning to open more stores through the franchise route in these markets.