Company: Total no. of MBOs: Departmental stores: cities present in: (14-15, 15-16-16-17): Total no. of SISs: Launch Year: Brand website: Total space covered by EBOs & SISs: Total no. of EBOs: Presence in major LFS/MBOs/ Online Presence: Indian Turn
Deal Jeans is a fast fashion women’s western wear brand that believes in bringing fresh fashion from every fashion-forward corner of the world to the trend seekers. Deal Jeans, a retail venture of Deal Global Fashions, started off with formal wear for women in 2000 and gradually shifted focus to designer denims (which were rare and not focused at by any brand back in those days). With increasing consumer demand, Deal Jeans launched denims for girls. Further, it introduced tops for ladies and girls in 2008. Today, Deal Jeans caters to 14 product categories in women’s western wear.
Deal Jeans believe in giving its selective target group a piece of what they truly desire. Fashion clubbed with style and comfort, and hitting on the right note of market demands has always been the brand’s philosophy.
The brand’s target is women from 18 to 35 years and girls between 6 to 16 years, who are fashion seekers with a lot of style, attitude and flair.
Deal Jeans is positioned as the bridge to casual and designer denims, with casual chic tops being its USP. Excellent fits and vivacious international style adds to its perfection.
The brand’s core strength lies in beautifying the product range with every coming season. With the launch of Spring Summer 2018, the brand will stock up denim shorts, dungrees, rompers embellished in placement prints, studs and sequins and distress and funky patches. Top wear will include cold shoulders, asymmetric shoulder and off shoulder having tropical prints, geometric patterns, stripes and feminine florals.
After having presence majorly in tier -II and -III cities through EBOs, Deal Jeans foresee its expansion in these cities with ample of untapped opportunities. The brand is also working on establishing itself in the online space and is exploring opportunities in overseas markets after its successful launch in the Middle East last year.
DEAL GLOBAL FASHIONS PVT. LTD. | WWW.DEALJEANS.COM |
1,350 | 175 | 35,439 SQ.FT. | SHOPPERS STOP, CENTRAL, GLOBUS, KAPSONS & CHUNMUN |
416 | LEBANON | `111.29 CRORES |
43.04% | `90 CRORES
MYNTRA & JABONG |