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Business of Fashion - - Brands In India -

Duke, a re­puted name in the In­dian fash­ion in­dus­try, has been de­vel­oped as an undis­puted leader and of­fers full range of cloth­ing for men, women, and kids.

Duke’s his­tory be­gan in 1966, when Ko­mal Ku­mar Jain started mak­ing t-shirts in a small setup in Ludhiana. In 2003, his son Kun­tal Raj Jain joined the com­pany and took the chal­lenge of turn­ing Duke into a global brand. To­day, Duke is armed with a com­plete ver­ti­cally in­te­grated gar­ment man­u­fac­tur­ing set up, fur­nished with tech­ni­cally ad­vanced knit­ting, dye­ing, pro­cess­ing, fin­ish­ing, mer­cer­iz­ing, com­pact­ing, em­broi­dery and print­ing tech­nolo­gies, all un­der one roof.

BRAND MANTRA

To pro­vide qual­ity gar­ments with in­ter­na­tional de­signs at an af­ford­able price range for the masses.

TAR­GET CON­SUMER

Duke tar­gets the mod­ern, pre­mium and mid-pre­mium In­dian youth who are in­clined to­wards mak­ing an in­di­vid­ual fash­ion state­ment.

BRAND’S USP

To un­der­stand cus­tomers un­like any other brand and to pro­vide in­ter­na­tional de­signs at rea­son­able prices.

UP­COM­ING PROD­UCTS

Duke has re­cently launched Step Ahead, a pre­mium life­style footwear col­lec­tion. Col­lec­tions vary across smart ca­sual shoes, sports shoes, loafers, jog­gers, run­ning shoes, sneak­ers, moc­casins, san­dals, flip flops, etc. The brand has plans to launch new en­tries in a va­ri­ety of cat­e­gories like ac­tive wear, ther­mal wear, win­ter wear, ac­ces­sories, etc. All in all, the ex­pan­sion plan is aimed at cre­at­ing a cen­tral­ized, multi-prod­uct engine for whole­sale and retail

Duke is tar­get­ing ru­ral mar­kets and un­ex­plored ru­ral ar­eas be­cause of the huge mar­ket po­ten­tial of these places. Hav­ing al­ready cov­ered en­tire towns and cities, the brand is now look­ing for ex­ten­sion in cov­ered cities and ex­port mar­kets.

UP­COM­ING PLANS

Duke has been work­ing on its dig­i­tal pres­ence and is ex­pect­ing high growth in the com­ing years. It is also look­ing for ex­ten­sion/ex­pan­sion in new mar­kets and di­ver­si­fi­ca­tion in ladies and kidswear. Duke con­tin­ues to make prod­ucts that are value for money and has cre­ated loyal cus­tomers who will set­tle for noth­ing else.

DUKE FASH­IONS (IN­DIA) LTD. | WWW.DUKEINDIA.COM | 360 |

4,000 | 50+ | RE­LIANCE TRENDS, RE­LIANCE MAR­KET, ARVIND RETAIL, VISHAL MEGA MART, METRO, BEST PRICE, ADITYA BIRLA RETAIL, HY­PER CITY, BRAND FAC­TORY, RE­LIANCE ON­LINE, ETC MYNTRA, SNAPDEAL, JABONG, FLIP­KART, AMA­ZON, WWW.DUKEINDIA.COM, LIME ROAD, TATA CLIQ, VOONIK, AJIO AND PAYTM | PAN IN­DIA | SRI LANKA, UAE

1966 |

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