Launch Year: Total no. of EBOs: Turnver FY’16-17: Brand website: Total no. of MBOs:
Established in 1953, Groversons is one of the oldest lingerie manufacturers in the country. It the first lingerie company in India to get ISO9001:2008 certification. With its state-of-the-art manufacturing facilities, the company also owns several brands.
‘Paris Beauty’ offers products ranging from 100 percent cotton brassiere to knitted and fashion bras, slips, camisoles and panties. ‘Miss T’ offers a premium range of bras and panties. ‘Winta’ has a product range comprising thermal wear for men, women and kids. ‘Sunaina’ focuses on economy innerwear options for women.
Groversons prides in its production capacity, distribution network and also the quality and fitting of all its products.
Groversons has a wide range of brands and products targeting discerning women between age group of 18 to 50 years.
Groversons has introduced a new padded collection in a wide range of solid colours and prints. It has also launched a new sportswear range which are apt for gym, yoga, running or other sports activities. And it has additionally launched a range of plus size collections with cup sizes ranging from B to G and wide options in colours and lace designer products which have got huge acceptance from its customer base. In its panties range too, it has introduced a new fabric.
The innerwear company sees a huge opportunity in the South Indian markets as the product acceptability is high there and it feels that there is a gap in the category in that region and Groversons can fill that gap.
WWW.GROVERSONSINDIA.COM, WWW.GSPARISBEAUTY. 16,500 | NEW ZEALAND, MIDDLE EAST &
1953 | 15 |
GROVERSONS GROUP | COM & WWW.WINTA.IN | AFRICAN COUNTRIES |