Launch Year: Brand website: Total no. of SISs: Total space covered by EBOs & SISs: Indian cities present in: International Presence: Turnover CAGR over last 3 Financial Years (FY ‘14-15; 15-16; 16-17): Company: Total no. of MBOs:
Hoffmen was launched in Kolkata in 1991 offering a contemporary collection of denims and casualwear for men. In March 2011, as part of its expansion strategy, Hoffmen introduced Ms HFN for women to introduce a complete line of apparel for women. Ever since its inception, the brand has seen many surges and pitfalls during its journey to be what it is today. Every product that is made at Hoffmen adheres to strict quality checks to provide ultimate comfort and style at affordable price.
The brand aims to be the best value for money fashion brand.
The brand caters to male and female consumers in the age group of
21 to 40 years.
Hoffmen’s USP lies in being a high quality brand at an affordable price.
Hoffmen has already launched its latest casual and semi-casual blazers and suits in the EBO format. The brand plans to make these available at MBOs as well during the festive season.
Hoffmen has plans to open EBO’s in smaller towns of Chattisgarh and Madhya Pradesh.
HOFFMEN FASHIONS PVT. LTD. | 70 | 450 | 12 | AMAZON, JABONG & PAYTM | 48 | 12%
WWW.HOFFMENONLINE.COM | 39,500 SQ.FT. | FLIPKART, UAE (ACROSS 17 DEPARTMENTAL STORES) |