Launch Year: Brand web­site: To­tal no. of SISs: To­tal space cov­ered by EBOs & SISs: In­dian cities present in: In­ter­na­tional Pres­ence: Turnover CAGR over last 3 Fi­nan­cial Years (FY ‘14-15; 15-16; 16-17): Com­pany: To­tal no. of MBOs:

Business of Fashion - - Brands In India -

Hoff­men was launched in Kolkata in 1991 of­fer­ing a con­tem­po­rary col­lec­tion of den­ims and ca­su­al­wear for men. In March 2011, as part of its ex­pan­sion strat­egy, Hoff­men in­tro­duced Ms HFN for women to in­tro­duce a com­plete line of ap­parel for women. Ever since its in­cep­tion, the brand has seen many surges and pit­falls dur­ing its jour­ney to be what it is to­day. Ev­ery prod­uct that is made at Hoff­men ad­heres to strict qual­ity checks to pro­vide ul­ti­mate com­fort and style at af­ford­able price.

BRAND MANTRA

The brand aims to be the best value for money fash­ion brand.

TAR­GET CON­SUMER

The brand caters to male and fe­male con­sumers in the age group of

21 to 40 years.

BRAND’S USP

Hoff­men’s USP lies in be­ing a high qual­ity brand at an af­ford­able price.

UP­COM­ING PROD­UCTS

Hoff­men has al­ready launched its lat­est ca­sual and semi-ca­sual blaz­ers and suits in the EBO for­mat. The brand plans to make these avail­able at MBOs as well dur­ing the fes­tive sea­son.

TAR­GETED CITIES

Hoff­men has plans to open EBO’s in smaller towns of Chat­tis­garh and Mad­hya Pradesh.

HOFF­MEN FASH­IONS PVT. LTD. | 70 | 450 | 12 | AMA­ZON, JABONG & PAYTM | 48 | 12%

WWW.HOFFMENONLINE.COM | 39,500 SQ.FT. | FLIP­KART, UAE (ACROSS 17 DEPART­MEN­TAL STORES) |

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