Company: Online Presence: International presence: Turnover growth over last 3 Financial Years: Launch Year: Brand website:
Lux Cozi is one of the top players in the Indian hosiery market with a strong presence in midto-economy segment. It is a “value for money brand” that offers great comfort and style for men, women and kids. From inception, its products like Lux Cozi Vest and Lux Cozi Bigshot have become instant favourites among consumers.
To ensure complete satisfaction and utmost comfort for every consumer by creating top quality products.
Lux Cozi is renowned as a “people’s brand”. Its core consumers are those who believe in paying for uncompromised quality at very pocket friendly prices.
BEST SELLING PRODUCTS
According to the brand, Lux Cozi
White RN Vest is by far the best selling product among all their products. Similarly, Lux Cozi Bigshot is the most favoured consumer product in the boxer and brief range.
Lux Cozi always focuses on growing markets through new innovative product introductions. Because of their uncompromised quality and styling, Lux Cozi is one of the most widely distributed and retailed brands in the country. Since Indian males are becoming more style conscious and look for varied designs and quality while buying innerwear, Lux Cozi is planning to launch an exclusive new range of stylish innerwear in 2018 to match up with the youth’s preferences.
Continuous product quality enhancement and improvisation in the promotional activities are a few steps with which Lux Cozi is planning to further strengthen itself in the market.