Com­pany: On­line Pres­ence: In­ter­na­tional pres­ence: Turnover growth over last 3 Fi­nan­cial Years: Launch Year: Brand web­site:

Business of Fashion - - Brands In India -

Lux Cozi is one of the top play­ers in the In­dian hosiery mar­ket with a strong pres­ence in midto-econ­omy seg­ment. It is a “value for money brand” that of­fers great com­fort and style for men, women and kids. From in­cep­tion, its prod­ucts like Lux Cozi Vest and Lux Cozi Bigshot have be­come in­stant favourites among con­sumers.

BRAND MANTRA

To en­sure com­plete sat­is­fac­tion and ut­most com­fort for ev­ery con­sumer by cre­at­ing top qual­ity prod­ucts.

TAR­GET CON­SUMER

Lux Cozi is renowned as a “peo­ple’s brand”. Its core con­sumers are those who be­lieve in pay­ing for un­com­pro­mised qual­ity at very pocket friendly prices.

BEST SELL­ING PROD­UCTS

Ac­cord­ing to the brand, Lux Cozi

White RN Vest is by far the best sell­ing prod­uct among all their prod­ucts. Sim­i­larly, Lux Cozi Bigshot is the most favoured con­sumer prod­uct in the boxer and brief range.

UP­COM­ING PROD­UCTS

Lux Cozi al­ways fo­cuses on grow­ing mar­kets through new in­no­va­tive prod­uct in­tro­duc­tions. Be­cause of their un­com­pro­mised qual­ity and styling, Lux Cozi is one of the most widely dis­trib­uted and re­tailed brands in the coun­try. Since In­dian males are be­com­ing more style con­scious and look for var­ied de­signs and qual­ity while buy­ing in­ner­wear, Lux Cozi is plan­ning to launch an ex­clu­sive new range of stylish in­ner­wear in 2018 to match up with the youth’s pref­er­ences.

UP­COM­ING PLANS

Con­tin­u­ous prod­uct qual­ity en­hance­ment and im­pro­vi­sa­tion in the pro­mo­tional ac­tiv­i­ties are a few steps with which Lux Cozi is plan­ning to fur­ther strengthen it­self in the mar­ket.

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