Brand web­site:

Business of Fashion - - Brands In India -

Merino was launched in 1996 to pro­duce socks. From 2006, the brand also started man­u­fac­tur­ing ca­sual wear.

Its prod­ucts com­prises boxer shorts, bermu­das, py­ja­mas, car­gos, shirts, etc., for men, women and kids. To­day, Merino is a na­tional brand with pres­ence in ma­jor states and with a net­work op­er­ated by its own mar­ket­ing team.

BRAND MANTRA

The brand as­pires to be a great mass ca­sual wear brand.

TAR­GET CON­SUMER

The brand is a renowned name in the ca­sual wear and knit wear seg­ment. It tar­gets men, women and chil­dren with its value for money ranges.

BRAND’S USP

Merino be­lieves in giv­ing its cus­tomers “value for money” prod­ucts. The brand takes pride in be­ing a pre­mium cat­e­gory of­fer­ing while its prod­ucts retail at a rea­son­able price.

UP­COM­ING PROD­UCTS

This year, Merino plans to launch an ex­haus­tive col­lec­tion of knits and ca­sual wear.

TAR­GETED CITIES

At present, Merino is only fo­cus­ing on its dis­tri­bu­tion chan­nels. Its sec­ondary ob­jec­tive is to in­crease its pres­ence in MBO’s, fam­ily stores, and in­ner and ca­sual wear stores.

PRECISSION FAB­RICS IN­DIA PVT. LTD. 5,000 | 250 2006 |

WWW.MERINOGROUP.IN |

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