Merino was launched in 1996 to produce socks. From 2006, the brand also started manufacturing casual wear.
Its products comprises boxer shorts, bermudas, pyjamas, cargos, shirts, etc., for men, women and kids. Today, Merino is a national brand with presence in major states and with a network operated by its own marketing team.
The brand aspires to be a great mass casual wear brand.
The brand is a renowned name in the casual wear and knit wear segment. It targets men, women and children with its value for money ranges.
Merino believes in giving its customers “value for money” products. The brand takes pride in being a premium category offering while its products retail at a reasonable price.
This year, Merino plans to launch an exhaustive collection of knits and casual wear.
At present, Merino is only focusing on its distribution channels. Its secondary objective is to increase its presence in MBO’s, family stores, and inner and casual wear stores.
PRECISSION FABRICS INDIA PVT. LTD. 5,000 | 250 2006 |