Launch Year: Total no. of EBOs: Total no. of MBOs: Presence in major LFS/MBOs/Departmental stores: Indian cities present in: Turnover FY ‘16-17:
Parx is a casual men’s wear brand that addresses the complete fashion and lifestyle needs of millennial men. From its inception in 1999, Parx has been the preferred causal wear brand offering continuous innovations infused with international trends and styling. It is positioned to meet the consumer needs for all day wardrobe solution which are addressed through categories like casual, denim, black stag and play.
Parx is directed towards the tech-savvy globally connected youth who has trendy sense of style.
Parx reflects the persona of the energetic 22 to 26 years old male who is outgoing, trendy and dynamic.
Continous high speed innovation is the Parx hallmark. Its best selling products are shirts and t-shirts.
The brand is continuously innovating on its products, there are some exciting products aligned for Spring Summer 2018 in categories under trousers and shirts.
Parx is on a rapid expansion mode, since the markets around metro cities turning quite competitive, this year brand will focus its expansion across tier -II and -III markets.
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