Com­pany: Launch Year: Brand web­site: To­tal no. of MBOs: To­tal space cov­ered by EBOs: In­dian cities present in: In­ter­na­tional pres­ence:

Business of Fashion - - Brands In India -

With a mo­tive to re­de­fine eth­nic wear, the women’s wear brand Sab­hy­ata was launched in 2003. As the name de­picts, Sab­hy­ata is a true re­flec­tion of In­dian eth­nic wear that caters to women from all walks of life. The prod­uct range com­prises an en­tire gamut of eth­nic wear for women such as kur­tas, kur­tis, pa­tialas, churi­dars, sal­wars, du­pat­tas and much more.


Eth­nic­ity Re­de­fined! The brand’s gar­ments are de­signed with ut­most care keep­ing the In­dian women in mind.

The vast ar­ray of de­signs it of­fers in the best fab­ric qual­ity and at the most af­ford­able price range is the USP of the brand.


In 2018, Sab­hy­ata has plans to in­tro­duce a fes­tive range (heavy col­lec­tion) un­der its var­i­ous prod­uct cat­e­gories. At present, the brand’s prod­uct range com­prises a ba­sic range that in­cludes

This year, the brand will open 50 new EBOs. It in­tends to open shop-in-shops in large for­mat stores and will in­crease its pres­ence in MBO tak­ing the count to 100.


40+ |

20 |

2003 |

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