Brand website: Presence in Major LFSs: | Indian cities present in: Online Presence: International Presence: Estimated Turnover in the first 3 quarters (from April’17 to Dec’17):
Sweet Dreams is a renowned sleepwear brand that caters to the whole family including men, women, young boys and girls. The brand is one of the first sleepwear brands in India. With over 26 years in the industry, they have been a key contributor to the Indian casual and lounge wear industry through their specialty of quality night wear. Its strength comes from the fact that as sleepwear experts through the years, most innovations in terms of the fabrics have always been initiated by Sweet Dreams.
Sweet Dreams is the most reputed and favorite family brand.
The brand caters to the entire family hence targets men, women, girls and boys alike. It now is also targeting young couples as they are a major consumer force.
Sweet Dreams is among the pioneer fashion brands in sleepwear category in organised retail offering international styles and fabric.
Recently, the brand expanded to other complimentary categories such as active wear and travel lounge wear. Sweet Dreams is one of the few brands in the country that produces over 300+ separate bottom wear for travel/leisure/ workout range for men and women. According to the brand, bottom wear will be the focus for 2018. Also, in-line with international trend, the brand will focus on athleissure bottom wear, track pants for gym, yoga, jogging, travel and other lifestyle needs of the family.
The brand has a strong presence in North and East India including tier -II and -III cities. It is looking forward for expansion in East and South India in 2018.
S D RETAIL PVT. LTD. | 1989 | WWW.SWEETDREAMSINDIA.COM | 3,500 | 180 (150 IN LFS & 30 IN REGIONAL STORES) | CENTRAL, SHOPPERS STOP, TRENDS, PANTALOONS & GLOBUS | MYNTRA, JABONG & AMAZON MUMBAI, DELHI, BENGALURU, CHENNAI, HYDERABAD & KOLKATA | UAE, KUWAIT, EUROPE & THE MIDDLE EAST COUNTRIES |
`93,27,55,121 | `81,56,70,350