Total no. of EBOs: Indian cities present in:
Tantra, that stands for India on a t-shirt, is India’s pioneering t-shirt art brand, for guys, girls and kids. Tantra is a private limited company, headed by Ranjiv Ramchandani, a former creative director at the Paris based Triton-BDDP advertising agency. Today, the brand name has become generic in the trade for its funky printed t-shirt art.
Be Happy, Wear Tantra.
The brand targets millennials in the age group of 16 to 26 years. Similarly, its secondary customers comprises of kids between the age group of 2 to 16 years.
Tantra’s design and ideas-based ethos forms the core of its competitive edge.
In 2018, Tantra will introduce a range of quality night-glo tees that are made using special florescent inks. The brand will launch a new t-shirt label, ‘Kick’ at a differentiated price point, bringing the total number of labels offered under Tantra to over 10. It will also undertake the production of ‘woven’ shorts.
Tantra has launched an EBO in the USA. In India, the focus will be on smaller towns and tier - II cities, for example Bhubaneswar in Odisha.
Tantra has very aggressive expansion plans to widen its offline and online operations in the country.
TANTRA | WWW.TANTRATSHIRTS.COM | 300+ | 20+ | ALL MAJOR PORTALS |
USA, FRANCE, SOUTH AFRICA & MALAYSIA