To­tal no. of EBOs: In­dian cities present in:

Business of Fashion - - Brands In India -

Tantra, that stands for In­dia on a t-shirt, is In­dia’s pi­o­neer­ing t-shirt art brand, for guys, girls and kids. Tantra is a pri­vate limited com­pany, headed by Ran­jiv Ram­chan­dani, a for­mer cre­ative di­rec­tor at the Paris based Tri­ton-BDDP ad­ver­tis­ing agency. To­day, the brand name has be­come generic in the trade for its funky printed t-shirt art.

BRAND MANTRA

Be Happy, Wear Tantra.

TAR­GET CON­SUMER

The brand tar­gets mil­len­ni­als in the age group of 16 to 26 years. Sim­i­larly, its sec­ondary cus­tomers com­prises of kids be­tween the age group of 2 to 16 years.

BRAND’S USP

Tantra’s de­sign and ideas-based ethos forms the core of its com­pet­i­tive edge.

UP­COM­ING PROD­UCTS

In 2018, Tantra will in­tro­duce a range of qual­ity night-glo tees that are made us­ing spe­cial flo­res­cent inks. The brand will launch a new t-shirt la­bel, ‘Kick’ at a dif­fer­en­ti­ated price point, bring­ing the to­tal num­ber of la­bels of­fered un­der Tantra to over 10. It will also un­der­take the pro­duc­tion of ‘wo­ven’ shorts.

TAR­GETED CITIES

Tantra has launched an EBO in the USA. In In­dia, the fo­cus will be on smaller towns and tier - II cities, for ex­am­ple Bhubaneswar in Odisha.

UP­COM­ING PLANS

Tantra has very ag­gres­sive ex­pan­sion plans to widen its of­fline and on­line op­er­a­tions in the coun­try.

TANTRA | WWW.TANTRATSHIRTS.COM | 300+ | 20+ | ALL MA­JOR PORTALS |

USA, FRANCE, SOUTH AFRICA & MALAYSIA

1998 |

35 |

25+ |

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