ALLEN SOLLY UNCHES ‘OPEN WORK CULTURE’ CAMPAIGN
The campaign encapsulates the budding work culture that centers around employee friendliness and freedom of self expression.
Allen Solly, India’s pioneer brand in semi-formal dressing, which is owned by Aditya Birla Fashion and Retail Ltd., had launched its ‘open work culture’ campaign. The campaign encapsulated the budding work culture that centers around employee friendliness and freedom of self expression. Allen Solly through this campaign is helping Indian professionals imbibe the new work culture while making an effortless style statement at their workplace.
Over time, the nature of job has evolved along with the way we work and where we work, and the employers have started adapting more employee friendly policies. Open work culture encapsulates this core. The theme of the campaign orbits around ‘open work culture’ philosophy, and explores the evolution of modern employee friendly work-spaces.
As a part of the campaign, Allen Solly has created a new TVC that highlights the element of open work culture and showcases quintessential office looks from the ‘new age work wear’ collection. The campaign has been produced by India’s leading creative agency Ogilvy & Mather India. The TVC features a young Allen Solly man walking into the work place with an air of attitude and confidence, sporting a smart chino paired with a maroon blazer from Allen Solly’s athleisure collection and holding a stag on the leash. The TVC draws attention to a futuristic office with a pet friendly policy – a perk of an open work culture. The man showcases striking looks from Allen Solly’s new age work wear collection, which is as cool as the pet friendly policies at work.
Anil S Kumar, COO, Allen Solly said, “Allen Solly has always been at the forefront of redefining fashion at work through its unconventional work wear offering. The TVC brings alive our brand logo ‘The Stag’ and through it we celebrate the open work culture in today’s workplace.” Jayanth Gurumurthy, Creative Director, Allen Solly said, “Allen Solly’s open work culture is a fashionable and functional take on the new age work environment and its needs. The collection incorporates blends, which provide comfort, mobility and enhance a stress free lifestyle. Utilising innovative fabrics, which incorporate cellulosic fibers like modal, viscose and lyocell, the garments are breathable, lightweight and soft. Finishes like anti odour, anti microbial keep the wearer fresh and ready to go through the day. All the Allen Solly trousers are stretchable, which helps movement. The 360 degree flex trouser is a unique property with every component of the garment being stretchable, a truly modern trouser for the rigor and mobility of the modern age.”
Over the years, Allen Solly has revolutionized the dressing lifestyle of professionals by netting the imagination of youth and professionals and expressing it explicitly in their ‘new age work wear’ collection, giving one a chance to mark a fashion statement at work.
With its contemporary fitting and revolutionary design, the range provides comfortable fit and expresses a unique sense of fashion. With this most recent campaign, the brand celebrates the ever evolving global phenomena of open work culture, which has helped young professionals maintain a better work life balance by providing comfort and ease of work at workplace.