The Key Catalysts of the Growth Men’s Denims in India
Fashion enthusiastic men in India are sure to indulge in different pairs of denims for different occasions. Since their inception in the Indian market, denims have found a special place in every man’s wardrobe. Let us understand how and what has made deni
A look into how and what has made denim a popular choice of men’s wear throughout the country.
Men’s denim receives the highest share, when it comes to the augmenting the overall denim market in India. Technopak research states that the men’s denim wear accounts for the largest 84 percent share and is poised to grow at a high CAGR of 12.7 percent over the next decade.
There was a time, when men’s denim was popular only in the urban cities. However, with the growing economy, the popularity of denim has spread in almost all the stratum. The enhanced sense of
zaffinity were few of the key drivers that pushed the choice and gave denim the stance that it has today.
The Culture Drive
At the background are also several cultures that shaped the way for trends in the denim industry, Saurabh Singh, Men’s Wear Design Head, Being Human Clothing says that at present the biggest trend shaping the denim sector is the 90’s sports and 90’s music. They are the biggest influences on today’s street style and also the generation’s pop music. “Other influences are the sports and wellness lifestyle, which has resulted in the rise of a new style of dressing called athleisure,” he added.
Consumers look for comfort and durability and without any doubt denims have successfully catered to these two requirements. “However, people also consider environment friendly practices that go into manufacturing denims,” said Satyen P Momaya,
CEO, Celio. According to Amit Dhelia, Proprietor, Courtyard, denim is considered to be the most versatile of fabrics for men with multiple applications like casual wear, work wear, and everyday use. There are ceaseless options for buyers, something that every buyer looks for. Unita Chandan, Creative Director,
Hard Currency, elucidated a new position for denims, where the market is providing options for biker jeans and elements that compliment the present day culture. Styles like paneled jeans, exclusive washes and accessories on jeans are something that the youth are attracted to. She explains that a vast section of the local market seems to be saturated with the blues, and is opting for coloured denims as a change. Irrespective of the different seasons, and ever-evolving fashion sense, denim will never lose its charm. It will always be a sartorial wardrobe staple that is endlessly wearable. As stated by Neha Shah, Head-Marketing, Pepe Jeans, “The denim market, particularly for menswear, is now transforming. The shift has a lot to do with the digital boom and social media channels that have led to the creation of the eponymous ‘Street Style’. In today’s day where bloggers, influencers are shaping fashion norms, denims are being considered as one of the versatile pieces to style. There is no denying that the digital industry has completely changed the way denim is seen today.”