CDF Columbia

Business of Fashion - - Contents -

Launched in 1990, CDF Columbia is known for its class, style and com­fort. The brand has shown sub­stan­tial growth year after year and is a leader in in­no­va­tions in craft­ing a per­fect pair of jeans. Cater­ing to men from teenagers to mid­dle aged in­di­vid­u­als from mid­dle to up­per mid­dle class seg­ment, CDF Columbia of­fers prod­ucts in in­no­va­tive and trendy styles.

Brand’s core au­di­ence

The brand tar­gets the so­phis­ti­cated youth who un­der­stand qual­ity and ba­sic fashion. It caters to both work­ing in­di­vid­u­als as well as busi­ness­men, from mid­dle and up­per mid­dle class seg­ment.

Present prod­uct port­fo­lio

The com­pany man­u­fac­tures denim bot­tom wear, cot­ton trousers, linen trousers and shirts for men. Al­most 70 per­cent of the brand’s col­lec­tion com­prises den­ims, while the rest con­sti­tute only 30 per­cent.

Change in de­mand in denim over the past year or two

The brand has wit­nessed sig­nif­i­cant changes and an in­crease in de­mand for denim due to its good qual­ity and dura­bil­ity.

Top sell­ing denim col­lec­tions

The brand’s ly­cra based knit­ted den­ims are their strong­est sell­ing range of­fer­ing a per­fect fit and worn out wash­value.

New denim col­lec­tions planned for the forth­com­ing sea­son

For the forth­com­ing sea­son the brand is plan­ning to in­tro­duce a vast range of light-weight knit­ted den­ims, doby and struc­tured den­ims with in­no­va­tive tear­ing and worn out washes.

Plans re­gard­ing new denim prod­uct range/denim cat­e­gory ex­pan­sion

CDF Columbia also plans to launch var­i­ous new prod­ucts like – worn out denim shirts, coloured knit­ted jeans in 12 to 15 shades in its core cat­e­gory.

Pri­mary mar­kets and re­tail pres­ence

The brand has strong pres­ence in the states of Ma­ha­rash­tra, Kar­nataka, Andhra Pradesh, Tamil Nadu and Goa.

Top re­tail­ers

The brand’s key re­tail­ers are – Jai­hind Re­tail Out­lets, BSC Group, Tipsy Topsy, Mil­ton Group and Gaysons.

Plans for ex­plor­ing new mar­kets

The brand is fo­cus­ing on ex­plor­ing the mar­kets of Mad­hya Pradesh, Pun­jab and Ra­jasthan in fu­ture.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.