Courtyard & Kraburs
Aretail venture of Artex Creation, Courtyard and Kraburs is a renowned casual wear lifestyle brand established in 2015. Courtyard has been exclusively designed for men, whereas Kraburs caters to the fashion conscious woman of today.
Both the brands focus on denim as well as cottons. Providing trendy collections and creating designs that help young adults and teenagers to express themselves, the brand offers a luxurious range to the consumers at affordable prices. Ever since its inception, the brand has witnessed constant growth and is expanding gradually. Their products are highly appreciated in the market among dealers, retailers and the endconsumers. The brand is presently focusing on jeans for women and also plans to soon launch a range for the juniors as well. So far, it’s been a winwin situation for the brand.
Brand’s core audience
The brand caters to all age groups from school going teenagers to the working population. The brand’s audience comprises both men and women.
Their products are designed to meet the requirements of both high-end customers belonging to the luxurious class and mid-segment alike.
Present product portfolio
The brand’s product basket comprises jeans, chinos and cotton pants, corduroy trousers, shirts, t-shirts, jackets, suits and blazers for men and denims for women. All products are manufactured keeping in mind the taste of today’s youth. The bottom wear range of denim occupies 90 percent share in the brand’s overall portfolio, while the upper wear constitutes ten percent share.
Change in demand in denim over the past year or two
The denim demand graph is on an upscale and the brand is continuously growing with rising demand.
Top selling denim collections
The trending and top selling styles of Courtyard and Kraburs are its jeans with basic 5-pocket styles, cross pocket variations and it’s premium designer jeans with a variety of washes and unique fits.
New denim collections planned for the forthcoming season
For the upcoming season the brand is launching a collection of joggers and colour denims with colour offerings of over 15 colours.
Plans regarding new denim product range/denim category expansion
The brand plans to focus on playing with different washes and styles, along with creating sophisticated pocket designs. Various contrast pocketing styles will be introduced to give a vibrant look to the garments. They will also add new concepts of accessorizing, where each accessory will be selected with great precision.
Primary markets and retail presence
The brand’s primary retail markets include Bengal, Bihar, Jharkhand, Orissa and Assam and they plan to establish a pan India presence in future. The brand retails through over 500 MBOs and have an EBO in Howrah at Raghav Plaza.
The brand’s top retailers are Citi Choice, Sreerampore; Shree Shopper Ltd., Kolkata; Bazzar Style & Retails, Kolkata; Shivam Enterprise, Durgapur and Lilabati Readymade Center, Durgapur.
Plans for exploring new markets
The brand aims to expand pan India through its wide-spread distribution network, franchisees and EBO’S.
Progress through online retail
Courtyard and Kraburs’ products are available on all leading portals like Flipkart, Snapdeal and Amazon and they have been gradually progressing through these channels. The brand also retails through it’s own e-commerce portal www.courtyardjeans.com.